How Russell & Bromley preserved its unique brand and grew sales by 30% in our first year

Problem

As part of a digital transformation, Russell and Bromley wanted to rapidly scale online sales. Unfortunately, a refreshed website has resulted in lower, not higher, levels of conversion. They were also keen to ensure that the strong brand wasn’t diluted by chasing higher conversion.

Results

“We’ve just signed up for another year with AWA”

AWA moved rapidly to embed a high-velocity testing programme, backed by deep-dive research into the needs and wants of Russell & Bromley’s customers. Successful tests included one that displayed stock availability per shoe size as well as how effective navigation results in less friction and higher revenue. While working within their brand guidelines AWA delivered a 30% uplift in sales in our first year.