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Experimentation Works

What is Experimentation Works?

Experimentation Works is a conference series. It aims to be the leading forum for debates, challenging concepts and revealing case studies of organisations who have made the shift to experimentation – as well as for companies and individuals who want to start this journey.

Named in honour of Stefan Thomke’s business-redefining book and brought to you by AWA digital, we are excited about the speakers we’re going to have, the topics they’ll cover and what we can all learn about testing and experimentation.


Who should attend?

Experimentation Works is open to all. A chance to learn, participate and meet those who are passionate about experimentation. You might be a product manager, an innovation champion in your business, an entrepreneur who’s just starting out or an experienced conversion specialist or a growth hacker.

You’re welcome if you are just intrigued by what experimentation means or need to know the very latest developments in experimentation to stay ahead. Come and join us, ask questions and share your journey in experimentation with us.

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Interested in turning experimentation and testing into an advantage for your entire business?