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Thursday 16 September, 2021 3-4:30pm BST

Experimentation
Works

Kickstarting and keeping the A/B testing momentum

Don’t miss this free virtual event, with talks from Lukas Vermeer and Simon Elsworth

This event took place on Thursday 16 September, 2021

What is Experimentation Works

Experimentation Works is a conference series. It aims to be the leading forum for debates, challenging concepts and revealing case studies of organisations who have made the shift to experimentation – as well as for companies and individuals who want to start this journey.

Named in honour of Stefan Thomke’s business-redefining book and brought to you by AWA digital, we are excited about the speakers we’re going to have, the topics they’ll cover and what we can all learn about testing and experimentation.

Agenda

Talk: Lukas Vermeer, Director of Experimentation at Vistaprint – ‘Kickstarting and keeping the A/B testing momentum’

Talk: Simon Elsworth, Global Head of Experimentation at Whirlpool – ‘In experimentation, what does ‘career progression’ actually mean?’

Who should attend

Experimentation Works is open to all. A chance to learn, participate and meet those who are passionate about experimentation.

You might be a product manager, an innovation champion in your business, an entrepreneur who’s just starting out or an experienced conversion specialist or a growth hacker.

You’re welcome if you are just intrigued by what experimentation means or need to know the very latest developments in experimentation to stay ahead.

Come and join us, ask questions and share your journey in experimentation.

Speakers

Our speakers are the leading minds in the field of experimentation – authors, practitioners and business leaders

Lukas Vermeer

Director of Experimentation, Vistaprint

Talk: Kickstarting and keeping the A/B testing momentum

Learn more about Lukas

Simon Elsworth

Global Head of Experimentation at Whirlpool

Talk: In experimentation, what does ‘career progression’ actually mean?

Learn more about Simon

This event took place on Thursday 16 September, 2021

Kickstarting and keeping the A/B testing momentum
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