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Why choose AWA?

We are specialists in Conversion Rate Optimisation (CRO). That is the sole focus of our agency. When you work with us, you get a team of conversion optimisation specialists focussed on improving your online sales and conversion rates.

As one of the world's longest standing CRO agencies, you get peace of mind working with a thoroughbred CRO team. Our consultants are some of the most experienced CRO people you can find anywhere, not inexperienced recent graduates.

We limit the number of clients we work with. It means you get more of our time and we can obsess over creating results for you. Our clients frequently comment on the personal service they enjoy with us.

We understand the pressures of running and growing a business. Many of us have successfully run our own ecommerce and direct marketing businesses. We approach our engagement from the perspective of how we can make the most impact and have the project pay for itself.

With offices on three continents, we have an international presence and client base. We handle several multi-lingual optimisation projects across multiple territories.

Work with recognised thought leaders

read the book
E-Commerce Website Optimization
by Dan Croxen-John and Johann van Tonder of AWA digital.


Highly recommended for anyone who's looking to optimize their online store

This book explores how to understand people, their behaviour, their feedback, their testing choices... and win bigger revenues.

CONVERSION RATE Optimisation Articles

Our most recent posts. Useful information about Conversion Rate Optimisation (CRO) and our thoughts.

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable ex...

Rod Taylor, Managing Director, Cox & Cox

AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the...

Mike Taylor, Marketing Director, Northern Parrots

The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

Adrian Spence, Head of Ecommerce, Paperchase

AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of ...

Craig Elwell, Head of E-commerce, Express Gifts (Findel PLC)


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