What’s in the report?

We have surveyed over 200 experimentation practitioners in both large and small companies and the results are more than surprising.

This 25-page report shines a spotlight on how some companies responded to the pandemic by running more experiments – as well as the number of organisations that reduced their investment in experimentation. 

The report makes a strong case for the importance of online experimentation in unpredictable times – and why leaders should pick data and science over gut instinct and emotion to make the fundamental decisions affecting their company’s culture.

What you’ll learn

• Whether you are running more or less experiments than other organisations
• What KPIs (and how many) other people are using to judge the results from their experiments?
• How many people are in the typical experimentation team, and how it is structured
• What are the main obstacles organisations have in embedding a culture of experimentation
• How many organisations are really doing personalisation?

With contributions and insights from experimentation practitioners and commentators, this report is vital to understanding how to embed a culture of experimentation in your business.