How Pet Drugs Online is Using Data-Driven Decisions to Drive Growth

During the pandemic, pet ownership surged, leading to significant growth in the pet care industry. However, as that boom has slowed, businesses are facing new challenges. Despite this shift, Pet Drugs Online continues to thrive, through strategic expansion and data-driven decision-making.

Using data to drive growth

One of the factors behind Pet Drugs Online’s sustained growth has been its ability to expand product offerings while integrating science-backed decision-making.

Understanding customer psychology and decision-making is crucial in eCommerce. AWA has helped Pet Drugs Online analyse user behaviour, optimise website performance and refine the customer journey. Their expertise in a/b-testing has provided invaluable insights into what works best for engaging and converting customers.

“The extra dimension that AWA brought to this is they really understand the psychology involved in decision making involved with online purchases. Experience in that space really helps inform our experiments.” Chris Garbett, Pet Drug Online’s Head of Ecommerce Technology said.

Experimentation for smarter business decisions

Pet Drugs Online has embraced strategic testing as a way to answer fundamental business questions. Historically, access to customer data had been limited, but recent investments in data sources and analytical tools have changed the game.

One of the most impactful experiments AWA conducted focused on improving website usability – simplifying the navigation and enhancing the clarity of the customer journey. The results have been remarkable:

“For every £1 we’ve spent with AWA, we’ve had a £19 return,” says Richard Houlton, Managing Director of Pet Drugs Online. “As investments go, that’s pretty convincing.” This significant ROI underscores the value of data-led optimisation. “CRO has been a really big part of delivering that growth. AWA are bringing a real level of convincing data and insight into customer behaviour”.

Surpassing growth targets with CRO

When Pet Drugs Online first partnered with AWA, they set ambitious revenue growth targets. Through meticulous research and continuous testing, they exceeded their goals by 38%. The insights gained from AWA’s work have not only driven revenue but have also helped shape the company’s long-term strategy.

Looking ahead

With several growth initiatives in the pipeline, 2024 is shaping up to be a transformative year for Pet Drugs Online. AWA’s role is central to these plans, ensuring that every major business decision is backed by solid data and analytics.

The shift towards a data-driven culture has demonstrated that understanding customer behaviour and leveraging insights can directly impact financial performance. As Pet Drugs Online continues to evolve, data will remain at the heart of its strategy, paving the way for continued success in the pet care market.

Want to optimise your online business with data-driven insights? Learn more about how AWA’s expertise in CRO and customer psychology can drive growth for your brand.