A wide range of useful resources to help you with both CRO and analytics.
Full Stack Experimentation enables businesses to experiment deep into their technology stack and across the whole range of their marketing channels at the same time.
AWA digital has compiled the table below in order to help our clients and those interested in experimentation to choose the best technology for them. The table is unique, compiled from independent research from multiple data sources and in cooperation with vendors and will be regularly updated as new full stack platforms enter the market and vendors update their technology.
| Site Usage – Live Sites (Source: builtwith.com) |
| Customer Rating (Source: trustradius.com) |
| Employees Rating (Source: Glassdoor.co.uk) |
| Started offering FS |
| Available Plans |
| Average annual license fee (assuming 1m visitors/month) – Full Stack Pricing |
| Installation/Onboarding |
| Training offered |
| Free trial |
| Customer Support |
| Professional Services |
| Key Features |
| Channels/Devices Supported |
| Languages/Technologies Supported |
| Client-side testing possible? |
| SDK Installation Required? |
| Third Party Integrations |
| Custom Integrations |
| Support for staging environments? |
| Other features and tools |
| Optimizely | VWO | AB Tasty | Adobe Target | Conductrics | Kameleoon | Convert | Oracle Maxymiser | Kibo Personalisation (Powered by Monetate and Certona) |
SiteSpect | Qubit | Taplytics |
| 72,711 | 39,901 | 11,031 | 12,887 | 67 | 764 | 2,265 | 1,029 | 1,445 | 198 | 21 | |
| 8.6/10 | 7.7/10 | 8.3/10 | 8.1/10 | 8.3/10 | 9.0/10 | 7.3/10 | 8.7/10 | 8.0/10 | 9.0/10 | 9.0/10 | |
| 3.0/5 | 3.6/5 | 4.5/5 | 4.1/5 | 4.1/5 | 3.5/5 | 3.3/5 | 3.5/5 | 4.0/5 | 4.2/5 | ||
| 2017 | 2018 | 2017 | 2020 | 2017 | 2014 | ||||||
| Free Rollouts plan + 3 subscription tiers |
VWO Full Stack | Starter Growth Elite |
Standard, Premium | Various plans dependant on the average traffic on the client\’s website | Maxymiser is part of the Oracle Marketing Cloud | Core, Enhanced and Suite | Free POC/Trial Standard Advanced |
Qubit Start Qubit Grow Qubit Pro |
Free, Growth, Enterprise | ||
| Roughly $40K | Approx $24K | Available upon request | Available upon request | Available upon request | €10K to €50K | $899-$1100 | Available upon request | Available upon request | Pricing upon request | Available on request | |
| 4-8 weeks | Able to run tests from day 1 with customer success service | 10 days | 2 days | 60 days | 10 days | 1 day | |||||
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Depending on plan | Webinars available to customers | 1 day training on site that covers CRO best practices and use cases and a technical workshop to get started with a first experiment. | Free onboarding training |
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30-day free trial | No | Not offered | 15 days | Pre-sales technical POC, no free trial | Yes (30/60/90 day options) | Free account tier with no credit card required | ||||
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Standard, Premium and Premium+, depending on plan |
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Password-protected customer support platform |
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Chat and email | Experienced UK customer success team, platform consultants, and comprehensive tech support |
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Offered through certified partners | Offered through certified partners |
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In-House Professional services from product experts that help with Ideation, Strategy, and Processes | |||
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| Web, Mobile Apps, IoT, OTT, Server applications | Web, Mobile Apps, Beacons, Connected devices | Web, Mobile apps, TV apps, Connected devices, Chatbots, Beacons | Web, Mobile Apps, Email, Digital ads, IoT, OTT, Smart cars, VR/AR applications, Soft drink machines, Digital assistants, Kiosks, Gaming consoles, POS devices | Web, Mobile Apps, Email, Contact centre/Customer support, Kiosks, IoT | Web, Mobile Apps, Connected devices. | Web Apps and Node Based Frameworks | All channels | Omnichannel, Web, Mobile, Social, Ad, Email, Kiosk, OTT, IoT | Cross-Channel, Web, Mobile, OTT, Connected Devices, Server-side | ||
| 11 SDKs supporting languages: iOS, Android, React, JavaScript, Node, Python, Ruby, Go, PHP, C# and Java. Can also be implemented as a microservice. |
.NET, Java, NodeJs, PHP, Python, Ruby, JavaScript, React Native apps, Android apps, iOS apps | Android, iOS, JS/Node.JS, Reactjs, React Native, Python. | Node.js, Java | Java, PHP, C#, NodeJS, Swift, React native, Front-Web servers: Apache and Nginx | Javascript / NodeJS | All languages supported | All languages supported | All languages supported including Roku | |||
| Yes – with the iOS, Android, and Javascript SDKs. | Yes | Yes | Yes | A customer can subscribe independently to both solutions but can also use the two in combination. | Yes | Yes | Yes | Yes | Yes | Yes | |
| Yes but Full Stack can also be integrated as a microservice with Optimizely Agent. | Yes | Yes | Yes | Yes | Yes. SDKs for React, iOS and Android offered. Can also be used as a Microservice. | No | Yes for SDK options. Otherwise, API offerings do not require SDK installation | ||||
| 7 | 4 | 1 | 9 | All Node JS Compatible Technologies | All Oracle Marketing Cloud products. API connections for others. | 6 | 36 | 12 | 14 | ||
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Via the VWO REST API | AA, GA, Webtrekk, Segment, Sessioncam, Crazy Egg, GoSquared, AAM, Tealium etc | Target Recommendations APIs | Client-side Javascript snippet installation required for all out-of-the-box integrations | Ready-to-go connectors to web analytics, user experience analytics, DMPs, CDPs, CMS and more. | Yes (Analytics, CDP, DMP, Release Management, Source Code Management, Ticketing, Social, Email, Personalization, Recommendations, SSO, Others) | Import and export experiment, variation, feature flag and results data into and out of Taplytics easily via Taplytics REST API and SDKs | ||||
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | |||||
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The world’s leading companies are using experimentation to generate better results for the whole business.
Download our latest ebook to discover how businesses have made the shift from CRO to experimentation and how you can too.
