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Thursday 28 April, 2022 3-4pm BST


How to Test Business Ideas

Don’t miss this free virtual event with David J Bland, co-author of the bestselling Strategyzer book, “Testing Business Ideas: A Field Guide for Rapid Experimentation”

This event took place on Thursday 28 April, 2022

What is Experimentation Works?

Experimentation Works is a conference series. It aims to be the leading forum for debates, challenging concepts and revealing case studies of organisations who have made the shift to experimentation – as well as for companies and individuals who want to start this journey.

Named in honour of Stefan Thomke’s business-redefining book and brought to you by AWA digital, we are excited about the speakers we’re going to have, the topics they’ll cover and what we can all learn about testing and experimentation.


Talk: David J Bland, author and CEO of Precoil – ‘How to Test Business Ideas’

Who should attend?

Experimentation Works is open to all. A chance to learn, participate and meet those who are passionate about experimentation.

You might be a product manager, an innovation champion in your business, an entrepreneur who’s just starting out or an experienced conversion specialist or a growth hacker.

You’re welcome if you are just intrigued by what experimentation means or need to know the very latest developments in experimentation to stay ahead.

Come and join us, ask questions and share your journey in experimentation.


Our speakers are the leading minds in the field of experimentation – authors, practitioners and business leaders

David J Bland

Author and CEO of Precoil

Talk: ‘How to Test Business Ideas’

Learn more about David



– Why test your ideas
– Advanced business model generation
– Identifying risk with assumptions mapping 
– Discovery vs Validation experiments


– Interactive exercise: Experiment sequencing


– Q&A  

Bonus: we’ll be giving away 20 copies of David’s bestselling book – ‘Testing Business Ideas’

This event took place on Thursday 28 April, 2022