Experimentation
Works

David J Bland

Author and CEO of Precoil

Talk – How to test business ideas

David helps people test business ideas. He’s the co-author of Testing Business Ideas with Alex Osterwalder. 

David pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices. 

Before his transition into consulting, David spent over 10 years of his career at technology startups. He stays connected to the startup scene through his work at several Silicon Valley accelerators.

Building on the best selling Strategyzer books, David J Bland and Alex Osterwalder curated a list of experiments for people who are stuck Testing Business Ideas. 

They identified three major themes from design thinking and applied them to rapid experimentation: 

• Desirability – describes whether or not people want the solution. 
• Viability – addresses if you can create a sustainable business with the solution. 
• Feasibility – dives into the steps to run the infrastructure. 

In this talk, David describes the principles behind Testing Business Ideas and facilitate an interactive session on sequencing experiments.