How we turned around a lacklustre internal CRO programme and delivered 32% increase in sales in 15 months
Problem
Although Mountain Warehouse had its own CRO programme, the results were, by their own admission, unimpressive. The poor website experience was also resulting in a costly burden on the Customer Service team with a large number of calls and emails.
Results
“It was fascinating to see how such tiny changes could make such a difference”
Over the course of 15 months AWA generated a 32% increase in sales, as well as reducing the number of queries for the Customer Service team. We also helped them to develop their internal capability so within two years they were self-sufficient.
If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.
