Skip to main content
Mountain Warehouse

How we turned around a lacklustre internal CRO programme and delivered 32% increase in sales in 15 months


Problem

Although Mountain Warehouse had its own CRO programme, the results were, by their own admission, unimpressive. The poor website experience was also resulting in a costly burden on the Customer Service team with a large number of calls and emails.

Mountain Warehouse

Results

“It was fascinating to see how such tiny changes could make such a difference”

Over the course of 15 months AWA generated a 32% increase in sales, as well as reducing the number of queries for the Customer Service team. We also helped them to develop their internal capability so within two years they were self-sufficient.

Interested in turning experimentation and testing into an advantage for your entire business?