Working within strict brand guidelines we generated 53% more sales within our first six months
Although initially sales from Lyle and Scott’s website had been impressive, growth had started to slow. Website optimisation had been limited to testing different email creatives and improving stock availability.
“We are delighted with the results”
While respecting the established Lyle and Scott brand guidelines and working with a busy and stretched ecommerce team, AWA achieved a 53% increase in sales within their first six months as well as a substantial increase in Average Order Value. Lyle and Scott gained additional sales of £19.55 for every £1 spent with AWA.
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