Reducing confusing choices netted a 24% increase in revenue per visitor
Richer Sounds were aware that there was some confusion over which products were available online and which were in-store only and that the only way to really understand this was to professionally test the website.
“This project has paid for itself many times over.”
AWA performed extensive usability testing of the website and developed a clear understanding as to why this confusion existed in the first place. Making some simple changes to call-to-action buttons resulted in an immediate 24% increase in sales – and a far better user experience.
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