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Iain Macdonald

Learn why AWA is a vital part of Iain MacDonald’s marketing strategy


As a senior manager and Board member of companies like TKMaxx, Boden, The White Company and Crew Clothing, Iain McDonald has to bring in partners that can make a difference to these businesses quickly.


“The AWA service is never off-the-shelf, always bespoke to my needs”

In each case Ian brings in AWA because he values the results he gets from our the Conversion Rate Optimisation and experimentation service, and how AWA becomes part of his marketing team. We adapt to his and his business’s needs – each and every time we are asked to help.

Interested in turning experimentation and testing into an advantage for your entire business?