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Helping Paperstone to stand out in a sea of sameness – and make 28% revenue increases


While Paperstone, a B2B stationery supplier, had many happy repeat clients but its attempts to convert new website visitors into customers weren’t having the desired results. New visitors weren’t seeing why the business was different from its rivals – and that was costing them money.



“AWA helped us increase our online sales. We’re delighted”

AWA  delved into Paperstone’s  target personas and their needs, which provided valuable insights. Making what look like tiny changes to the header over several iterations we delivered a 28% increase in sales.

If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.