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Northern Parrots

How focusing on the overlooked home page generated a 34% sales uplift from a single test


MD of Northern Parrots, Mike Taylor, been told by a number of website experts that his home page was so good it could not be improved.

Northern Parrots


“The results speak for themselves. AWA has proved themselves.”

After completing deep-dive data analysis as well as interviewing tens of parrot owners, AWA was convinced that these website experts were wrong, and the current home page was failing users. Split-testing our new home page against the current one resulted in a 34% increase in sales – as well as several awards and congratulations from Optimizely.

Northern Parrots Case Study

If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.

34% sales uplift from a home page test
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