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Northern Parrots

How focusing on the overlooked home page generated a 34% sales uplift from a single test


MD of Northern Parrots, Mike Taylor, been told by a number of website experts that his home page was so good it could not be improved.

Northern Parrots


“The results speak for themselves. AWA has proved themselves.”

After completing deep-dive data analysis as well as interviewing tens of parrot owners, AWA was convinced that these website experts were wrong, and the current home page was failing users. Split-testing our new home page against the current one resulted in a 34% increase in sales – as well as several awards and congratulations from Optimizely.

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