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How to get SEO and CRO to ‘dance’ together

What’s in the eBook?

SEO delivers you qualified visitors and CRO converts your visitors into customers. So why are these activities often so siloed?

We don’t know either. Perhaps it’s a lack of understanding of how to make them ‘dance’.

That’s why we put together this ebook – to explain how you can get your SEO and CRO programmes to ‘cha-cha-cha’ together.

This ebook content was originally presented on a joint webinar with Johann Van Tonder, COO of AWA digital and Kevin Gibbons, Founder and CEO of Re:signal.

What you’ll learn

  • The impact of Google’s recent core algorithm change
  • Where’s your top growth opportunities in your business
  • How you’re going to deliver that growth
  • You’ll get clear answers both from the perspective of building your traffic as well as converting these new visitors into customers.

Don’t miss the next event

Experimentation Works hosts some of the most interesting and knowledgeable speakers and practitioners on experimentation and advanced CRO, leave your email address to get advance notification of the next event

If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.