What’s in the ebook?

Experimentation, not CRO, is the strategy of the world’s leading companies to deliver massive growth. They are using experimentation to move from doubt to certainty – and you can too.

This ebook is for those decision-makers whose optimisation programmes haven’t delivered what they were expecting, and want to quickly learn how successful businesses have made the transition to experimentation.

What you’ll learn

• 5 reasons why conversion rate is such a misleading metric
• How to avoid the fate of Blockbuster, Kodak and Blackberry
• Why the current practice of CRO is shortsighted and lacks ambition
• 5 actions for you to embed in to an experimentation programme
• Experts in the field of experimentation you must follow