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Why Amazon does ‘Experimentation’ not ‘CRO’ and why you should too

What’s in the eBook?

Experimentation, not CRO, is the strategy of the world’s leading companies to deliver massive growth. They are using experimentation to move from doubt to certainty – and you can too.

This ebook is for those decision-makers whose optimisation programmes haven’t delivered what they were expecting, and want to quickly learn how successful businesses have made the transition to experimentation.

What you’ll learn

  • 5 reasons why conversion rate is such a misleading metric
  • How to avoid the fate of Blockbuster, Kodak and Blackberry
  • Why the current practice of CRO is shortsighted and lacks ambition
  • 5 actions for you to embed in to an experimentation programme
  • Experts in the field of experimentation you must follow

Don’t miss the next event

Experimentation Works hosts some of the most interesting and knowledgeable speakers and practitioners on experimentation and advanced CRO, leave your email address to get advance notification of the next event

If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.