Experimentation Works Panel Discussion

This panel included Lukas Vermeer from Booking.com, Peter Gray from Wall Street Journal and Hazjier Pourkhalkhali – as well as Stefan Thomke, Harvard Business Professor and author of Experimentation Works.

Watch how they answered these questions:

• What are the best ways of increasing speed from hypothesis to launching an experiment?
• Experimentation seems more conducive for digital first companies – how do you change the mindset of traditional companies?
• How do you make space for experimentation when we’re all really busy and our clients want it right first time?
• Is there any field or context where experimentation does not work?

At our Experimentation Works event, we announced we’re launching the State of Online Experimentation report.

The report aims to tell you how well you and your organisation are doing at becoming an experiment-led business. To make this benchmarking report as useful as possible for you we need to ask a number of questions.

You’re invited to take part in this 10-minute survey here.

Leave us your email address (entirely optional) and you’ll be first to get a copy of the Report… and the answers to some important questions.