<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1375589045796407&amp;ev=PageView&amp;noscript=1">
Default Page setting in Google Analytics

Default Page setting in Google Analytics

Gus and Vlad are in the office, and as part of Gus’s training at a Google Analytics agency, Vlad is explaining how to set up a Google Analytics account.

Vlad: OK, Google is now asking us for a the default page of the website to enter into one of these boxes

Google Analytics Default Page Setting - Incorrect

Do you know what the default page is?

Gus: I think so, is it the name of the web page that's the home page?

Vlad: That’s right, sometimes called the URI, as in uniform resource identifier.

Gus: Wow, I love all these TLAs.

Vlad: TLAs?

Gus: Three letter acronyms.

Vlad: Ah. Hum. Shall we continue ..?

Gus: Of course. So if you need to enter what the default page is , how do you out find what it is?

Vlad: I just use trial and error. If all the pages are .php then I try default.php or index.php, or if it’s ASP I try default.aspx or index.aspx or even index.html in rare cases.

Once you have come across the URI that serves up the home page, then you’ve cracked it.

Gus: So you just enter it into the “Default Page” text box?

Vlad: Not so fast. Do you know why we need to specify the default page?

Gus: No, I don’t think so.

Vlad: It’s because we want Google to treat visits to www.mydomain.com and www.mydomain.com/index.php as a visit to the same page. If Google Analytics records this as two separate pages then it’s just plain messy.

Gus: OK, I get it. Can I enter it in now ?

Vlad: No, Google’s instructions on this setting are a bit misleading

Gus: What do you mean?

Vlad: I have seen instances of where a URI ends with a trailing slash [“/”] and whatever is in the Default Page, like “index.php”, gets added to the URI. In effect, making the URI longer and less readable.

Gus: OK, so we should leave it blank then?

Google Analytics Default Page Setting - Correct

Vlad: We should, particularly for new Google Analytics accounts. But we still need to address the problems of counting separate visits to www.mydomain.com and www.mydomain.com/index.php.

Gus: So, if we are going to use the Default Page setting, what are we going to do?

Vlad: Instead we are going to apply a filter, which will have the same intended effect as the Default Page setting, but without the risk of the default page being added to every trailing slash.

Gus: Show me the filter we need to add then.

Vlad: Here’s a custom filter I have used.

In this case the default page is “default.asp”.

Google Analytics Custom Filter

Gus: So once you have applied this filter to the profile, then it will pull together requests for www.mydomain.com and www.mydomain.com/default.asp ?

Vlad: Exactly, and you won’t get the problem with the trailing slashed.

Gus: Cool. Do most people know about this issue with the trailing slashes?

Vlad: Not everyone, my good friend Phil Pearce gave me the heads up.

Posted in: Google Analytics

If you enjoyed reading this, you might also like:

Request a free CRO consultation

If you’re serious about implementing website improvements that deliver massive sales increases we’d like to offer you a free, no-obligation, 60-minute CRO consultation.

Scott Liebenberg
"Having the free consultation with AWA was invaluable. They took the time to analyse my website and give me detailed feedback on opportunities. They were knowledgeable and easy to talk to. Couldn’t recommend highly enough."

Scott Liebenberg, Founder and Owner, Tapered Menswear.

Here’s what we’ll cover on your free 60-minute call:
  • Exactly how to start running an effective CRO programme running in your business
  • Or, if you’re already running an in-house CRO programme, we’ll talk about how to improve and troubleshoot your process
  • The top conversion mistakes most online businesses make, and how to avoid them
  • 5 recommendations tailored to your business that you can implement now for fast results
GET YOUR FREE CRO CONSULTATION WITH US
 
 

Get a Free Eyetrack

A visual map of your landing page

Yes Please show me what
my visitors look at

Thanks - but no thanks