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Analytics Services

Data and insight you can trust

  • Do you get useful reports that really help you understand your customers?
  • Are you tracking the right metrics to help you grow your business?
  • Can you trust the data and use it to make decisions with confidence?

AWA digital has specialised in analytics since the beginning and it remains at the core of all the CRO work we do.

If your data is not accurate and complete, it can lead you to make decisions that actually hurt your business. This is why all projects, whether CRO or analytics, begin with a Healthcheck. An astonishing 90% of all the analytics accounts we audit have some fundamental issues which need to be addressed.

If you suspect your analytics setup isn’t sound, please request a Healthcheck. Speak to our Head of Analytics on geo_number for an informal chat or download a Sample Report to see what you’ll get.


by Dan Croxen-John by Dan Croxen-John

Why leading brands choose Google Analytics services from AWA

AWA digital is a Google Marketing Platform Partner

To achieve Google Marketing Platform Partner status, we were required to demonstrate a high degree of expertise in advanced analytics and show a measurable impact on our clients. It is your guarantee that the solutions and service you receive from AWA digital are of a standard set by Google themselves.

Our Analytics team

Every member of our team is qualified in Google Analytics (GA). We also have expertise in the Enterprise Analytics 360 Suite and other tools contained in the Google Analytics ‘stack’, such as:

  • Tag management via Google Tag Manager
  • Data visualisation and dashboarding via Google Data Studio
  • A/B split testing and optimisation via Google Optimize

From debugging to troubleshooting, complex measurement, implementations to data-led split testing – we can help.

A full range of analytics services

Below are our most frequently implemented projects but if you have a requirement that doesn’t quite match what you are looking you please get in touch.

Google Analytics Healthcheck

Google Analytics Healthcheck

90% of Google Analytics account are poorly set up, do not track key data points or violate privacy legislation by tracking Personally Identifiable Information. Yours could be one of them. Poor configuration means inaccurate and incomplete data. Making decisions on dirty data could be hurting your business and costing you money.

(read more)

Ongoing Analytics Support

Ongoing Analytics Support

This is our most popular Google Analytics service. Finding talented analytics people is not easy, and sometimes you don’t have quite enough work to justify a full-time hire or you looking to train up an existing member of your team. Having a on-going monthly arrangement with us comes with a number of benefits including.

(read more)

One-off Analytics Project

One-off Analytics Projects

It may be that you have suffered a sudden dip in conversion on the launch of your new website and can’t get to the bottom of what has happened. Or you are struggling to see the wood for the trees, and need an analytics agency to help you understand the trends and patterns in your website data. Investing in your analytics data is an on-going process, and sometimes you may need some extra help. We work flexibly to help you at critical points

(read more)

Enhanced Ecommerce

Enhanced Ecommerce

Correctly installed, Enhanced Ecommerce reports and insight go far beyond what standard ecommerce tracking offers. You’ll learn about every action your customer takes leading up to the point of purchase, as well as returns and refunds.

(read more)

Meet one of our Analytics experts

John Barnes

John Barnes


Data scientist and coffee connoisseur John heads our Analytics team, and regularly goes to the Google Analytics summit in San Francisco. The summit provides early access to new features and updates to the entire Google Analytics product stack.

Connect with John on LinkedIn for useful insights on Analytics



howies logo

“Money well spent. If you are serious about understanding your website data, call AWA”

“We wanted to work with a web analytics agency that understood our sector - clothing, sports and multi-channel retailing, as well as a team that had sound values and tell it like it is. We choose AWA for these reasons.

howies is an active clothing company making higher quality, lower impact products for sports and day-to-day. Our website has evolved over five years. We were keen to know if our Google tracking was correctly configured, focus our view to the important metrics and improve customer experience.

AWA has been invaluable in helping us improve our online activity and develop our offering internationally. If you are serious about understanding the power of your website data, call them and from the outset you will be making progress. It was money well spent.”

Ade Gunn
Commercial Director, howies


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