When gauging the effectiveness of your company’s analytics programme, ask yourself:
- Do you regularly review useful reports that really help you understand your customers?
- Are you tracking the right metrics to help you grow your business?
- Can you trust your data and use it to make decisions with confidence?
If your analytics data is inaccurate or incomplete, you risk making decisions that actually hurt your business. An astonishing 90% of all the analytics accounts we audit have fundamental issues that need to be addressed.
This is why all AWA projects — whether CRO- or analytics-focussed — begin with an Analytics Healthcheck. AWA digital has specialised in analytics since our founding, and it remains at the core of all our work.
If you suspect your analytics setup isn’t sound, please request a Healthcheck. You can speak to our Head of Analytics on geo_number for an informal chat, get in touch here, or download a Sample Report to see exactly what you’ll get.
John Barnes
Google Analytics Healthcheck
90% of Google Analytics accounts are poorly set up, fail to track key data points, or violate privacy legislation by tracking Personally Identifiable Information. Yours could be one of them.
What’s more, poor analytics configuration often results in inaccurate, incomplete, or "dirty" data. Making decisions based on unreliable data could be hurting your business and costing you money.
Ongoing Analytics Support — most popular
Finding talented analytics people isn’t easy. Sometimes you don’t have quite enough work to justify a full-time hire, or you’re looking to train an existing member of your team.
Your ongoing AWA Analytics arrangement solves these problems. In addition, you’ll be able to:
- Manage your expenses — Costs and resources for larger projects can be spread over a longer time period
- Benefit from our expertise — Get access to analytics experts who work across a large client base and can guide you in developing your analytics strategy
- Enjoy open-ended flexibility — You can choose a number of support days per month, and use this time for different projects or business needs as they arise. If your needs change, you can easily increase or reduce the number of days
One-off Analytics Projects — for critical fixes & occasional help
Maybe you’ve recently launched a new website and suffered a sudden dip in conversion, and you can’t get to the bottom of what has happened. Or you might be struggling to see the forest for the trees, so you need an analytics agency to help you understand the trends and patterns in your website data.
No matter your investment in ongoing analytics, sometimes you may just need some extra assistance. The AWA analytics team works flexibly to help you at critical points.
Enhanced Ecommerce — For advanced insight
Correctly installed, Google’s Enhanced Ecommerce reports and insight go far beyond standard ecommerce tracking. You’ll learn about every action your customer takes leading up to the point of purchase, as well as returns and refunds.
Among other benefits, Enhanced Ecommerce enables you to…
- Identify which products have untapped potential to be bestsellers — Take advantage of products that get a lot of views, but not a lot of basket adds
- Assess the performance of onsite promotions — It’s a cinch compared to doing this in standard GA
- Run reports on items that visitors remove from the basket — So you can merchandise more effectively, reduce your returns rate, and increase overall revenue
1. We’re a Google Marketing Platform Partner
To achieve Google Marketing Platform Partner status, we were required to demonstrate a high degree of expertise in advanced analytics and show a measurable impact on our clients. Our certification is your guarantee that the solutions and service you receive from us are on par with Google’s own high standards.
2. Our Analytics team are all experts
Every member of our team is qualified in Google Analytics (GA). Plus, our expertise extends beyond GA to the Enterprise Analytics 360 Suite and other tools contained in the Google Analytics "stack", such as:
- Tag management via Google Tag Manager
- Data visualisation and dashboarding via Google Data Studio
- A/B split testing and optimisation via Google Optimize
From simple debugging and troubleshooting to complex measurement, implementations, and data-backed split testing — we do it all.
Meet one of our Analytics experts
John Barnes
ANALYTICS SPECIALIST
Data scientist and coffee connoisseur John heads our Analytics team, and regularly attends the Google Analytics summit in San Francisco. The summit provides early access to new features and updates to the entire Google Analytics product stack, meaning John is always ahead of the game.
“Money well spent. If you are serious about understanding your website data, call AWA”
“We wanted to work with a web analytics agency that understood our sector - clothing, sports and multi-channel retailing, as well as a team that had sound values and tell it like it is. We choose AWA for these reasons.
howies is an active clothing company making higher quality, lower impact products for sports and day-to-day. Our website has evolved over five years. We were keen to know if our Google tracking was correctly configured, focus our view to the important metrics and improve customer experience.
AWA has been invaluable in helping us improve our online activity and develop our offering internationally. If you are serious about understanding the power of your website data, call them and from the outset you will be making progress. It was money well spent.”
Ade Gunn
Commercial Director, howies
