When gauging the effectiveness of your company’s analytics programme, ask yourself:
If your analytics data is inaccurate or incomplete, you risk making decisions that actually hurt your business. An astonishing 90% of all the analytics accounts we audit have fundamental issues that need to be addressed.
This is why all AWA projects — whether CRO- or analytics-focussed — begin with an Analytics Healthcheck. AWA digital has specialised in analytics since our founding, and it remains at the core of all our work.
If you suspect your analytics setup isn’t sound, please request a Healthcheck. You can speak to our Head of Analytics on geo_number for an informal chat, get in touch here, or download a Sample Report to see exactly what you’ll get.
Below are our most frequently implemented project types. If you don’t see exactly what you’re looking for, please get in touch — it’s very likely we can still help.
90% of Google Analytics accounts are poorly set up, fail to track key data points, or violate privacy legislation by tracking Personally Identifiable Information. Yours could be one of them.
What’s more, poor analytics configuration often results in inaccurate, incomplete, or "dirty" data. Making decisions based on unreliable data could be hurting your business and costing you money.
Finding talented analytics people isn’t easy. Sometimes you don’t have quite enough work to justify a full-time hire, or you’re looking to train an existing member of your team.
Your ongoing AWA Analytics arrangement solves these problems. In addition, you’ll be able to:
Maybe you’ve recently launched a new website and suffered a sudden dip in conversion, and you can’t get to the bottom of what has happened. Or you might be struggling to see the forest for the trees, so you need an analytics agency to help you understand the trends and patterns in your website data.
No matter your investment in ongoing analytics, sometimes you may just need some extra assistance. The AWA analytics team works flexibly to help you at critical points.
Correctly installed, Google’s Enhanced Ecommerce reports and insight go far beyond standard ecommerce tracking. You’ll learn about every action your customer takes leading up to the point of purchase, as well as returns and refunds.
Among other benefits, Enhanced Ecommerce enables you to…
To achieve Google Marketing Platform Partner status, we were required to demonstrate a high degree of expertise in advanced analytics and show a measurable impact on our clients. Our certification is your guarantee that the solutions and service you receive from us are on par with Google’s own high standards.
Every member of our team is qualified in Google Analytics (GA). Plus, our expertise extends beyond GA to the Enterprise Analytics 360 Suite and other tools contained in the Google Analytics "stack", such as:
From simple debugging and troubleshooting to complex measurement, implementations, and data-backed split testing — we do it all.
Data scientist and coffee connoisseur John heads our Analytics team, and regularly attends the Google Analytics summit in San Francisco. The summit provides early access to new features and updates to the entire Google Analytics product stack, meaning John is always ahead of the game.
Commercial Director, howies