AWA digital has specialised in analytics since the beginning and it remains at the core of all the CRO work we do.
If your data is not accurate and complete, it can lead you to make decisions that actually hurt your business. This is why all projects, whether CRO or analytics, begin with a Healthcheck. An astonishing 90% of all the analytics accounts we audit have some fundamental issues which need to be addressed.
To achieve Google Marketing Platform Partner status, we were required to demonstrate a high degree of expertise in advanced analytics and show a measurable impact on our clients. It is your guarantee that the solutions and service you receive from AWA digital are of a standard set by Google themselves.
Every member of our team is qualified in Google Analytics (GA). We also have expertise in the Enterprise Analytics 360 Suite and other tools contained in the Google Analytics ‘stack’, such as:
From debugging to troubleshooting, complex measurement, implementations to data-led split testing – we can help.
Below are our most frequently implemented projects but if you have a requirement that doesn’t quite match what you are looking you please get in touch.
90% of Google Analytics account are poorly set up, do not track key data points or violate privacy legislation by tracking Personally Identifiable Information. Yours could be one of them. Poor configuration means inaccurate and incomplete data. Making decisions on dirty data could be hurting your business and costing you money.
This is our most popular Google Analytics service. Finding talented analytics people is not easy, and sometimes you don’t have quite enough work to justify a full-time hire or you looking to train up an existing member of your team. Having a on-going monthly arrangement with us comes with a number of benefits including.
It may be that you have suffered a sudden dip in conversion on the launch of your new website and can’t get to the bottom of what has happened. Or you are struggling to see the wood for the trees, and need an analytics agency to help you understand the trends and patterns in your website data. Investing in your analytics data is an on-going process, and sometimes you may need some extra help. We work flexibly to help you at critical points
Data scientist and coffee connoisseur John heads our Analytics team, and regularly goes to the Google Analytics summit in San Francisco. The summit provides early access to new features and updates to the entire Google Analytics product stack.
Commercial Director, howies