What’s in the ebook?

Heatmaps are one of the Conversion Rate Optimisation (CRO) industry’s most popular and accessible tools.

They offer a quick and easy way to generate additional insight into user behaviour by turning mouse movements, clicks and eye tracking data into detailed graphics that show where your users are clicking, scrolling and more. This data fills in the gaps often left by analytics software about how your visitors behave while they’re using your website.

What you’ll learn

• Discover eight of the most popular types of heatmap used in CRO programmes
• Learn how to interpret heatmap data and how to use the insight to inform your optimisation
• Understand how to use heatmaps to gain additional insight during split tests
• See just how easy it is to start using heatmaps to gather insight on your website visitors

Download our guide to heatmaps – and learn how to use one of the CRO industry’s most popular and accessible tools to gain insight into user behaviour and increase your conversion rate.