The importance of copy in assisting online conversions is often overlooked. Copy is written with Search Engine Optimisation (SEO) in mind, and not Conversion Rate Optimisation (CRO). But what is the point in driving all this traffic to your website if the copy doesn’t entice people to buy once they get there?
A Copy Review is a powerful CRO technique which can reveal how well your copy is optimised for conversions. Starting with a Copy Audit to identify the strengths and weaknesses in your current web copy, this process ends with the creation of a Copy Specification – a framework for all future web copy to follow to ensure that every word written for your website has increasing online sales as it’s primary objective.