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Prototype & Testing

Try before you invest

What do you get out of it?

1. Slash the risk from your new concept
Why launch a fully-featured version 1.0 when you can test the riskiest assumptions to ensure the product is built on a solid foundation?

2. Discover whether anyone actually needs your product or service
The world is full of solutions looking for problems. By testing your idea with your customers live, not in focus groups, you get hard data to support or counter your thinking.

3. Innovate faster and with certainty
Of course you need to innovate. But nobody said you had to lose your shirt in the process. Prototype and testing replaces hope with hard data.

How does it work?

First, we take your initial idea and identify the riskiest assumption. Then, we scientifically test it live with real customers and prospects. Finally, we report back the results of these experiments.

Now you know what direction you need to take with your idea. So you’re one step closer to a new service or product that people will actually buy.

Usually in three months, Prototype and Testing turns a finger in the air into hard evidence.

You have an idea for a new feature, product or service. You could spend tons of money developing your idea and launching it. Which is massively risky, when you consider that most ideas fail. But there’s another way.

Test the core assumption on customers to see if it’s valid or not. If it isn’t, find a new approach – and re-test.

What can you prototype and test?

You might have an idea for a new way of displaying merchandise on your website. Or a brand new product. Or a business model based on customers subscribing, instead of making one-off purchases.

In each case, we’ll build and test a prototype centred on the riskiest assumption: an MVP (minimal viable product). This is not even necessarily a product, but a way of showing it to your market in a way they can respond to. It may not even need coding…

For example, the founders of Dropbox used an explainer video on HackerNews. Netflix posted a DVD to the founder’s home. And Zappos fulfilled online orders by buying from bricks-and-mortar shoe stores.
Each tested the basic, most risky assumption, found it worked, and went from there.

How does it work?

We take your idea and together with you, identify the riskiest assumptions embedded in it. These are the ones to test because if they’re wrong, you’ll never make it work.

Over the next two months or so we create an MVP and test it in the marketplace. You might be pleasantly surprised that it can be more minimal than you thought, saving money and time in the test phase, while still yielding all the certainty you need to move forward.

“The best thing about prototyping like this is you know within a few months whether we are on the right path, and what the next steps are ”
Phil Cave
AWA digital Client Partner

What ROI can I expect?

For such a vital stage in your innovation process, you won’t have to invest a great deal of time. Think in terms of an initial meeting, weekly/fortnightly calls and a post-testing meeting to present our results to you. That’s the beauty of Prototype and Testing. We do all the work. You get all the results.

Your financial investment is modest. The alternative is spending hundreds of thousands of pounds hiring a team of developers for three months, marketing your new idea, then discovering it’s not what your customers will pay for.

Client Success

We help slash the risk of a new concept – and help them innovate faster with more certainty

Neil Fitzpatrick Managing Director Pet Drugs Online

“We could have made a costly mistake….

We are a large, successful e-commerce business that’s growing rapidly.

A new direction or a new idea could help our growth – or lose us millions. That’s why when we have a new idea or approach we ask AWA to help validate this – then we decide.“

Neil Fitzpatrick Managing Director Pet Drugs Online

Neil Fitzpatrick

Managing Director
Pet Drugs Online

If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.