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The Advanced Guide to Google Analytics for better CRO results

What’s in the eBook?

Google Analytics (GA) is a powerful tool, constantly evolving and designed to keep up with the needs of modern online businesses. GA is a vital component of any conversion rate optimisation (CRO) programme.

The data and insight GA can produce is important to guiding your CRO efforts and helping to develop exciting ideas to test.

How to Ensure Your New Ecommerce Website is a Conversion Success

What you’ll learn

In this e-book, AWA’s Head of Analytics, John Barnes, explores seven different ways you can use Google Analytics to get better results for your CRO, increase website conversion and online revenues.

  • Heads of Ecommerce or Online Managers as an introduction to using GA for optimisation. This may be a primer for an upcoming project or a sanity check to ensure their existing team/project includes these recommendations.
  • Conversion specialists whose GA skills may not be advanced or want to make a business case for investing further in GA.
  • Ecommerce executives who may be looking for a resource for yourselves or your team.
  • AWA digital specialise in GA and CRO for ecommerce websites, but you can apply the concepts covered to almost any sector.

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If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.