What’s in the ebook?

Switching to a new website, or migrating to a new e-commerce platform, is a huge investment and, naturally, it comes with high expectations. But all too often, the project encounters problems.

So what are these problems? How do you prevent them from happening and get the website you’re hoping for? And if, despite your best efforts, the website fails to give you higher sales when you launch, what can you do to put it right?

Whether you have just got the business case signed off, have just gone live and the new website’s conversion rate has plummeted, or you’re somewhere in between, this guide covers the protection measures you can take.

What you’ll learn

• Find out the pitfalls of launching a new website
• Learn what key actions you can take at each stage of the new website process
• Discover practical advice on how to avoid your new website being a conversion rate disaster and protect your conversion rate

Download our guide to learn how to make your new website a conversion success.