“The best research I have seen in my 15 years of e-commerce”
Multichannel retailer Dunelm had decided to focus on growing their online business. Up until this point the most effort had been focused on getting more visitors to the site, but costs were rising and results declining.
“We needed to up our game to effectively drive revenue per visitor”
As a result of the configuration of the testing tool we were using, we were limited to testing elements only below the fold – a place where few visitors scrolled. This was an unexpected challenge and gave us a small window, literally, in which we could work.
Whilst our diagnostic report was highly praised, we still had to get the best out of that area of the webpage below the fold. Nonetheless we delivered revenue per visitor uplifts of 14.3% across desktop, mobile and tablet.
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