Conversion Rate Optimisation Articles

In a new video blog format, AWA digital’s Marketing Manager Sally Edwards takes a look at the latest conversion optimisation tools and industry news, with insights from Chief Operating Officer, Johann Van Tonder.

Sally Edwards, Marketing Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

Sally Edwards, Interim Marketing Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

Sally Middlemiss is Ecommerce Director at Rutland Cycling, an independent, family-run bike and accessories retailer. We asked Sally about the business and its challenges, the future of ecommerce and what she does for fun. Here is what she told us.

Sally Edwards, Interim Marketing Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

Manuel da Costa, founder of Effective Experiments, delivered a speech about 'Achieving Experimentation Excellence in Your Organisation' at Ecommerce Conversion World 2017 in March. Here’s what we learned about how to build a Conversion Rate Optimisation (CRO) team with the right team roles, as well as a case study on how Spotify does it.

Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are 3 fascinating insights about your customers and suggestions on how to apply them to your website to increase conversion rates.

Sally Edwards, Interim Marketing Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

Welcome to the sixth and final installment in our CRO Tool Series, based on our infographic, The Periodic Table of CRO Success Factors. If you haven’t had a chance to read our previous posts, you can find them here. This week we’ll be discussing an often-neglected yet invaluable tool that can further strengthen your CRO efforts: existing data.