Terms of use

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern AWA digital's relationship with you in relation to this website.

The term "AWA digital" or "us" or "we" refers to the owner of the website whose registered office is Rievaulx House, 1 St Marys Court, Blossom Street, York, North Yorkshire, YO24 1AH. Our company registration number is 4637658. The term "you" refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales.


Human Rights

AWA digital has made a commitment to respect and uphold the principles codified in the UN Universal Declaration of Human Rights. For more information, see The Universal Declaration of Human Rights.

Modern Slavery and Human Trafficking Statement


AWA digital’s Modern Slavery and Human Trafficking Statement relates to actions and activities for the financial year ending 30 June 2017.

The statement sets out AWA’s commitment to preventing slavery and human trafficking in our business activities and the steps we have put in place with the aim of ensuring that there is no slavery or human trafficking in our own business and supply chains. We all have a duty to be alert to risks, however small and staff are expected to report their concerns and for management to act upon them.

Organisational structure and supply chains

This statement covers the business activities of AWA digital which are as follows:

AWA is a Conversion Rate Optimisation agency, providing consulting services to the ecommerce market across the UK, Europe, US, and South Africa.

AWA considers its activities to be of low risk in respect of slavery and human trafficking, although through continual review and assessment of current and new service providers, AWA will identify where there may be any potential for particularly high risks.

Responsibility for the Company’s anti-slavery initiatives is as follows:

  • Policies: The CEO is responsible for creating and reviewing policies. The process by which our policies are developed is looking at best practice and adapting to the needs of the business.
  • Risk assessments: The CEO is responsible for maintaining the procedure which covers due diligence checks on suppliers with regards to human rights and modern slavery. This procedure is periodically audited and results reviewed by senior management on an annual basis.
  • Due diligence: The CEO is responsible for due diligence in relation to known or suspected instances of modern slavery and human trafficking.


To ensure a good understanding of the risks of modern slavery and human trafficking in our business and supply chains, AWA will communicate its statement widely, internally and externally, at induction, and publication on the company’s website. In any circumstances where we consider there may be a high risk, appropriate training will be developed and targeted at those personnel who may have direct exposure.


The Company is committed to ensuring that there is no modern slavery or human trafficking in our business. This Statement affirms its intention to act ethically in our business relationships.

The following policy sets out our approach to the identification of modern slavery risks and steps to be taken to prevent slavery and human trafficking in our operations:

Whistleblowing policy: AWA encourages all employees, customers and other business partners to report any concerns related to its direct activities or its supply chains.

Due Diligence Processes for Slavery and Human Trafficking

The Company undertakes due diligence when considering taking on new service providers, and regularly reviews its existing service providers.

Performance indicators

AWA will measure how effective it is in ensuring slavery and human trafficking is not taking place in any part of our business through regular audit review, including for resource monitoring and our payroll systems.

This Modern Slavery and Human Trafficking Statement will be regularly reviewed and updated as necessary. The CEO endorses this policy statement and is fully committed to its implementation.

This Modern Slavery and Human Trafficking Statement has been approved and authorised by:

Name: Dan Croxen-John

Position: CEO

Date: 26 May 2017