Experimentation Works September 2021: Q&A
This Q&A session included Lukas Vermeer, Director of Experimentation at Vistaprint, and Simon Elsworth, Global Head of Experimentation at Whirlpool.
Watch how they answer these questions:
- What communication initiative had the most impact to increase Interest to (Flywheel – Step 3) during your time at Booking?
- How do you make sure that, no matter the positioning of experimentation, you can plug into any organisation and bring value?
- We are just building our internal experimentation capability. What type of structure and roles would be best to work towards?
Is your CRO programme delivering the impact you hoped for?
Benchmark your CRO now for immediate, free report packed with ACTIONABLE insights you and your team can implement today to increase conversion.
Takes only two minutes
If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk.