Experimentation Works September 2021: Q&A
This Q&A session included Lukas Vermeer, Director of Experimentation at Vistaprint, and Simon Elsworth, Global Head of Experimentation at Whirlpool.
Watch how they answer these questions:
- What communication initiative had the most impact to increase Interest to (Flywheel – Step 3) during your time at Booking?
- How do you make sure that, no matter the positioning of experimentation, you can plug into any organisation and bring value?
- We are just building our internal experimentation capability. What type of structure and roles would be best to work towards?
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