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Experimentation Works September 2021: Q&A

This Q&A session included Lukas Vermeer, Director of Experimentation at Vistaprint, and Simon Elsworth, Global Head of Experimentation at Whirlpool.

Experimentation Works September 2021: Q&A

Watch how they answer these questions:

  • What communication initiative had the most impact to increase Interest to (Flywheel – Step 3)  during your time at Booking?
  • How do you make sure that, no matter the positioning of experimentation, you can plug into any organisation and bring value?
  • We are just building our internal experimentation capability. What type of structure and roles would be best to work towards?

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