Experimentation Works – How to test business ideas

95% of new product or services fail. They fail because no-one desired them, or they couldn’t be built or they weren’t commercially viable. But the main reason is that business leaders and product specialists didn’t invest enough time in testing their business ideas before launch.

In this 45-minute presentation, David J Bland, a consultant to both start-ups and large household names – as well as co-author, with Alex Osterwalder, of ’Testing Business Ideas’, explains how to de-risk your next product.

There’s also a 15-minute Q&A at the end where David gives some tailored advice to those trying to embed testing in their organisation.