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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

7 December 2016

Monthly Conversion Optimisation Tools Update – December 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

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2 December 2016

Black Friday 2016: What really happened. A round up of UK ecommerce stats

Black Friday arrived with a bang in 2014 and, three years on, it’s still a shopping phenomenon nationwide. But how did Black Friday 2016 compare to last year? Did predictions circulating before the day come to fruition or did consumers buck the trend?

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17 November 2016

DCA Partnership of the Year Award Winners 2016

'We’ve had great results, so winning this award is the icing on the cake’, said a delighted Clare Dixey, Marketing Services Manager at Thompson & Morgan, the leading online retailer of plants and seeds.

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11 November 2016

The power of implicit association in online conversion

Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the neuroscientific technique of ‘Implicit Association’ and its use in web optimisation.

For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from the political opinions we hold and the brands we buy to the friends we make and the emotions that drive us.

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4 November 2016

Monthly Conversion Optimisation Tools Update - November 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

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27 October 2016

How to personalise your website – no matter what your budget

There’s no denying that personalisation is becoming an ever more important part of website optimisation strategy. 90% of marketers believe that personalisation is the future according to Smart Insights.

Personalisation improves the online experience for individual groups of visitors. Evidence suggests that the more relevant you make the online experience, the better your website will convert. Smart Insights reports that 48% of consumers spend more when their experience is personalised so there are clear commercial benefits to investing in personalisation.

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11 October 2016

3 sure-fire signs that tell you your website needs personalisation

This is the year that web optimisation got personal.

If you’ve looked enviously at M&S’s 6% sales uplift from a personalised homepage or the 4.2% increase in revenue that Indochino scooped when it introduced a targeted welcome message, then you’re probably wondering what personalisation could do for you.

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5 October 2016

Monthly Conversion Optimisation Tools Update - October 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I report on two developments from pop-up survey tool Qualaroo; review Hotjar’s new questions feature; investigate alternative survey tools now that Fluid Surveys has been retired; and preview Optimizely’s annual user conference taking place next month.

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5 September 2016

Monthly Conversion Optimisation Tools Update - September 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I report on Optimal Workshop’s first foray into surveys; review a test cloning feature from WhatUsersDo; explore a faster, smarter way to build Hotjar polls; share news that Optimizely’s new integrated platform is now live; and look at new interactive features from two survey tools.

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