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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

20 July 2016

What Britain's new Prime Minister can teach you as Head of Ecommerce

On the 13th of July, Theresa May assumed office as the new prime minister of the UK. Her first tasks as PM closely mirror those you need to take as the Head of Ecommerce, from building a competent and effective team to communicating with key peers and stakeholders.

If you’ve recently started working as Head of Ecommerce at a multichannel retailer, there’s a lot to learn from the first actions a prime minister takes after assuming office. Inspired by the BBC’s prime ministerial to-do list, we’ve listed seven tasks for you to complete as in your first weeks as Head of Ecommerce:

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14 July 2016

How to get the most out of your Conversion Rate Optimisation strategy

In a highly competitive market, your website needs to be as easy as possible to buy from. Today’s online shoppers are savvier than ever, which means you need to make sure that your website has the best possible chance of converting a visitor into a lead. But if you’re not basing your website optimisation on data-driven insights, there’s little chance it’ll deliver the desired results.

Our extensive experience has taught us that in order to optimise your website for conversion, Conversion Rate Optimisation (CRO) is best approached as a scientific process that entails data-driven insights and abstains from assumption.

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5 July 2016

Monthly Conversion Optimisation Tools Update – July 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I bid farewell to FluidSurveys; take a look at Optimizely’s enticing new plan options; share highlights from the latest CRO Software Grid report from G2 Crowd; and review a new repeating schedule tool from WhatUsersDo.

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23 June 2016

5 ways to make sure your split test results improve your bottom line

The following is an excerpt adapted from ‘A/B Testing: How To Get Really Big Sales Uplifts’, our free whitepaper that shows you how to achieve solid results through split testing. Get the full version here for a step-by- step guide to split testing that pays and how to ensure that the reported improvements make a real difference to your bottom line.

Declaring a split test win is a great feeling.

That feeling is even better when you put the test page live on your main site and start to see a real impact on the bottom line for the whole of your e-commerce business.

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7 June 2016

Discover the real conversion levers on your web pages with exclusion split tests

Does the product recommendations engine on your product details page help or hinder conversion? How important are reviews on your product listing pages? What impact do the security badges in your checkout have?

Ecommerce web pages are made up of dozens of individual design elements which, to a greater or lesser extent, play a role in persuading visitors to buy from your website. Discovering the size of the role they play can provide you with powerful insight about how you can improve your site for more sales.

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2 June 2016

Monthly Conversion Optimisation Tools Update – June 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I report on tag management provider Qubit’s upgraded platform that will deliver data driven personalisation; take a look at the latest mobile app software updates from Optimizely; review website visitor recording tool SessionCam’s new Customer Struggle Score; and welcome some new features from sharing tool Notable.

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24 May 2016

Guest post: Why mobile matters more than ever in 2016

Two billion mobile transactions will take place in 2019 (Econsultancy, April 2016).

Nobody can deny mobile’s place as the first, and most important screen in our lives. Last year for the first time mobile sales accounted for more than 50% of total retail sales (IMRG, February 2016). This trend was especially notable in peak sales periods, including Black Friday, where 57% more visits to ecommerce sites came from a mobile device, double that seen in 2014.

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17 May 2016

Is your new ecommerce website letting you down?

It’s here at last - your brand new, shiny, all singing-all-dancing website. And yet sales have plummeted. Why? And what can you do about it?

Firstly rule out any obvious technical issues. If your web traffic has dried up, it could be because your web pages haven’t been properly indexed, which means your organic rankings have dropped as a result.

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10 May 2016

Why there’s no such thing as too much data in CRO

In a recent article, I shared the four pillars of a successful CRO programme. One of the comments was “Why does AWA use so many techniques when you're only looking for answers to four questions?”.

It’s a great question.

In fact, we have a suite of 32 techniques which we use when optimising ecommerce websites. Nine of these we use on ALL our CRO projects and the remaining ones we sometimes use, depending on the project.

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