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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

5 September 2016

Monthly Conversion Optimisation Tools Update - September 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I report on Optimal Workshop’s first foray into surveys; review a test cloning feature from WhatUsersDo; explore a faster, smarter way to build Hotjar polls; share news that Optimizely’s new integrated platform is now live; and look at new interactive features from two survey tools.

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26 August 2016

Can you roll out successful split tests on your domestic site to other countries?

You’ve had a win on your domestic site. Will it work on your international sites, or do you need to adapt it? That’s the big question.

If the answer’s yes, you’ll save a ton of time and money by not researching each territory individually. But if the answer’s no, you won’t get the revenue increases on the international sites, and you may even damage the brand.

The good news is, there is an easy way to tell.

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22 August 2016

Guest post: PYOP (Pick Your Own Peak) - We examine the Amazon fueled phenomenon

Peak season is drawing ever closer, and as retailers emerge from a summer that saw sales growth slow to recession levels (Guardian, July 2016), the pressure is on.

However, it hasn’t been total doom and gloom. Amazon’s second ever Prime Day sold more than $2 billion of merchandise on a quiet July Tuesday. This strategy of ‘picking it’s own peak’ is one to learn from.

We’ve examined the key trends from the summer, and come up with 3 tips that retailers should keep in mind as Black Friday, Cyber Monday and Christmas all approach.

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16 August 2016

What is multilingual Conversion Rate Optimisation. And should you be investing in it now?

Knowing when to invest your optimisation budget on your international sites, and which ones, is a key business decision. As a guide to whether it’s worth your time and effort to optimise some, or all, of your international sites, try answering the following questions:

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3 August 2016

Monthly Conversion Optimisation Tools Update – August 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I preview two new products set for launch in Q4 by our favourite split testing tool, Optimizely, and highlight two neat new features from UserTesting that makes it easier than ever to record and review user experiences.

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20 July 2016

What Britain's new Prime Minister can teach you as Head of Ecommerce

On the 13th of July, Theresa May assumed office as the new prime minister of the UK. Her first tasks as PM closely mirror those you need to take as the Head of Ecommerce, from building a competent and effective team to communicating with key peers and stakeholders.

If you’ve recently started working as Head of Ecommerce at a multichannel retailer, there’s a lot to learn from the first actions a prime minister takes after assuming office. Inspired by the BBC’s prime ministerial to-do list, we’ve listed seven tasks for you to complete as in your first weeks as Head of Ecommerce:

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14 July 2016

How to get the most out of your Conversion Rate Optimisation strategy

In a highly competitive market, your website needs to be as easy as possible to buy from. Today’s online shoppers are savvier than ever, which means you need to make sure that your website has the best possible chance of converting a visitor into a lead. But if you’re not basing your website optimisation on data-driven insights, there’s little chance it’ll deliver the desired results.

Our extensive experience has taught us that in order to optimise your website for conversion, Conversion Rate Optimisation (CRO) is best approached as a scientific process that entails data-driven insights and abstains from assumption.

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5 July 2016

Monthly Conversion Optimisation Tools Update – July 2016

Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

This month I bid farewell to FluidSurveys; take a look at Optimizely’s enticing new plan options; share highlights from the latest CRO Software Grid report from G2 Crowd; and review a new repeating schedule tool from WhatUsersDo.

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23 June 2016

5 ways to make sure your split test results improve your bottom line

The following is an excerpt adapted from ‘A/B Testing: How To Get Really Big Sales Uplifts’, our free whitepaper that shows you how to achieve solid results through split testing. Get the full version here for a step-by- step guide to split testing that pays and how to ensure that the reported improvements make a real difference to your bottom line.

Declaring a split test win is a great feeling.

That feeling is even better when you put the test page live on your main site and start to see a real impact on the bottom line for the whole of your e-commerce business.

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