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    Mel Henson


    World leading conversion rate optimization expert and boardroom advisor, Mel delivers eye-opening talks on using words to raise conversion rates, with first hand success stories from blue chip companies from around the globe.

    Drawing on her twenty years experience of writing for blue-chip clients, and as Head of Creative at AWA digital, Mel's standout performances combine up-to-date knowledge and wisdom, with unique insights and actionable takeaways that will have your delegates scribbling for their lives.

    Mel is also editor of the Amazon best seller E-Commerce Website Optimization: Why 95% of your website visitors don't buy – and what you can do about it, and author of Flicks & Clicks: How to create catalogues and websites that sell more.

    Enquire about booking Mel for an event

    Keynote Speaker Categories & Topics


    • Business & Management
    • Copywriting
    • CRO (Conversion Rate Optimisation)


    • Content Planning
    • Content Management Strategy
    • Artificial Intelligence
    • Email Subject Lines


    "Mel was one of our keynote speakers at the 3XE Conversion Converence in Dublin in February
    2018. The feedback from the 
    whole day was super - loads of people commented that Mel's
    presentation on writing great copy was a standout! Thanks a million, Mel - it was a pleasure to
    host you."
    Anthony Quigly, Entrepreneur, Founder, Educator, Investor, Speaker, Mentor, Advisor

    Previous Speaking Engagements

    Copywriting Conference - Digital Growth Unleashed - 3XE Digital - Catex - DCA - ECMOD - Brighton CRO


    Cape Union Mart - Mountain Warehouse - Mr Fothergills - Kew Gardens - Royal Academy -
    University of Bedfordshire - Lyco - Stocksigns - Royal Mail

    Recent Features

    Mel-EMI_shadow-3-1 Smart Insights Logo - Mel Page

    Enquire about booking Mel for an event

    or call on 020 7887 2695


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