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Mel Henson

melConversion rate optimization expert and boardroom advisor, Mel delivers eye-opening talks on using words to raise conversion rates, with first hand success stories from blue chip companies from around the globe.

Drawing on her twenty years experience of writing for blue-chip clients, and as Head of Creative at AWA digital, Mel's performances combine up-to-date knowledge and wisdom, with insights and actionable takeaways that will have your delegates scribbling.

Mel is also editor of the Amazon best seller E-Commerce Website Optimization: Why 95% of your website visitors don't buy – and what you can do about it, and author of 'Flicks & Clicks: How to create catalogues and websites that sell more'.



Keynote Speaker Categories & Topics


  • Business & Management
  • Copywriting
  • CRO (Conversion Rate Optimisation)


  • Content Planning
  • Content Management Strategy
  • Artificial Intelligence
  • Email Subject Lines

"Mel was one of our keynote speakers at the 3XE Conversion Converence in Dublin in February 2018. The feedback from the whole day was super - loads of people commented that Mel's presentation on writing great copy was a standout! Thanks a million, Mel - it was a pleasure to host you."

Anthony Quigly,
Entrepreneur, Founder, Educator, Investor, Speaker, Mentor, Advisor

Recent Keynote Speeches

Copywriting Conference - Digital Growth Unleashed - 3XE Digital - Catex - DCA - ECMOD - Brighton CRO

Recent Workshops

Cape Union Mart - Mountain Warehouse - Mr Fothergills - Kew Gardens - Royal Academy - University of Bedfordshire - Lyco - Stocksigns - Royal Mail


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