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Johann Van Tonder

johann-van-tonderWorld leading conversion rate optimization expert and boardroom advisor, Johann delivers talks on how to increase conversion rates, with first hand success stories from blue chip companies from around the globe, including Canon, Avis and Interflora.

Drawing on his experience as Chief Operating Officer at the global website optimization agency AWA digital, Johann’s performances combine up-to-date knowledge and wisdom with insights and actionable takeaways that will have your delegates smiling and scribbling intensely.

Johann is also co-author of the Amazon best seller E-Commerce Website Optimization: Why 95% of your website visitors don’t buy – and what you can do about it.



Keynote Speaker Categories & Topics


  • Business & Management
  • Ecommerce
  • Future & Technology


  • CRO (Conversion Rate Optimization)
  • Personlisation
  • Mobile Optimization
  • Trends in Google Analytics

Recent Keynote Speeches

eCommerice Africa - Conversion World - Online Retailing - Shopper Path to Purchase - Seamless Ecommerce Dubai - eVirtual Summits - Conversion World 2017 - International Ecommerce Day 2017

Recent Lecturing

University of Cape Town (Graduate School of Business) - Stellenbosch University - Rhodes University

Recent Client Workshops

Thompson & Morgan (UK) - Mothercare (UK) - Cape Union Mart (South Africa)


Recent Features

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