Dan Croxen-John

World leading optimization expert and boardroom advisor, Dan delivers stirring talks on using CRO to build and grow any business, with first hand success stories from blue-chip companies from around the globe.

Drawing on his experience as CEO of the global website optimization agency AWA digital, Dan’s engaging performances combine up-to-date knowledge and wisdom, with valuable insights and actionable takeaways that will have your delegates nodding and note making.

Dan is also co-author of the Amazon best seller ‘E-Commerce Website Optimization: Why 95% of your website visitors don’t buy – and what you can do about it’, published by Kogan Page. Dan holds a MBA from Bath University and was made of Fellow of the Institute of Direct Marketing in 2004.

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Keynote Speaker Categories & Topics


  • Business & Management
  • Ecommerce
  • Business Growth
  • CRO (Conversion Rate Optimization)


  • CRO (Conversion Rate Optimization)
  • CRO for Business Leaders and Entrepreneurs
  • CRO and Organisational Change

“Dan’s presentation was the best thing about this conference”

E-Commerce World, South Africa

Recent keynote speeches

E-commerce Exchange – Institute of Directors – International Search Summit – Internet World – Direct Commerce Association – Which Test Won / BeHAVE – Figaro Digital – Etail – Ecommerce Expo Ireland – Ecommerce Confex – Shopper Path to Purchase

Recent workshops

Abacus – iWeb – Sanderson

Recent features


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