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    Dan Croxen-John


    World leading optimization expert and boardroom advisor, Dan delivers stirring  talks on using CRO to build and grow any business, with first hand success stories from blue-chip companies from around the globe.

    Drawing on his experience as CEO of the global website optimization agency AWA digital, Dan’s engaging  performances combine up-to-date knowledge and wisdom, with valuable insights and actionable takeaways that will have your delegates nodding and note making.

    Dan is also co-author of the Amazon best seller ‘E-Commerce Website Optimization: Why 95% of your website visitors don’t buy – and what you can do about it’, published by Kogan Page. Dan holds a MBA from Bath University and was made of Fellow of the Institute of Direct Marketing in 2004.

    Enquire about booking Dan for an event

    Keynote Speaker Categories & Topics


    • Business & Management
    • Ecommerce
    • Business Growth
    • CRO (Conversion Rate Optimization) 


    • CRO (Conversion Rate Optimization)
    • CRO for Business Leaders and Entrepreneurs
    • CRO and Organisational Change


    "Dan's presentation was the best thing about this conference."
    Attendee, E-Commerce World, South Africa

    Recent Keynote Speeches

    E-commerce Exchange - Institute of Directors - International Search Summit - Internet World - Direct Commerce Association -
    Which Test Won / BeHAVE - Figaro Digital - Etail - Ecommerce Expo Ireland - Ecommerce Confex - Shopper Path to Purchase

    Recent Workshops

    Abacus - iWeb - Sanderson

    Recent Features

    Marketing Donut logo
    Sales Initiative Logo
    Nordic Marketing Gazette Logo
    Fresh business thinking logo

    Enquire about booking Dan for an event

    or call on 020 7887 2695


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