Clients and Results

Hear what top retailers say about working with AWA to improve their conversion rate optimisation:


“We felt that working with AWA was a great opportuity for us to accelerate the results of our own CRO programme. It's quite a fast pace of testing that we're operating [with AWA] and means the we can really buld some quite complex tests that we would never be able to do on our own. I see AWA as continuing to be an extension of my marketing team.”

Clare Dixey, Marketing Services Manager, Thompson & Morgan

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“The expertise that AWA brought to the party was second to none. The research that they did, and the insight that we got was probably the best that I've seen in my 15 years of [working in] ecommerce.”

Ben Harness, Director of Multi-Channel, Dunelm

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Cox & Cox

“We had more than 3,000 unique visitors to the site every day, but only 200 convert, so I thought we were leaving a lot on the table. My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience. At the start, price was a concern, but after six months and the results we’ve seen, I can honestly say that the value for that spend is not in doubt. ”

Rod Taylor, Managing Director, Cox & Cox

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Northern Parrots

"A 34.7% increase in online sales from just the first split test speaks for itself."

“We’re delighted. We never expected to get such a good result as we’d previously had web experts telling us that our home page was so good it couldn’t be improved. AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose.A 34.7% increase in online sales from just the first split test speaks for itself. Now they’ve proved themselves, we look forward to achieving even better results with them in the future.”

Mike Taylor, Marketing Director, Northern Parrots

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“We got back £51 in extra sales for every £1 we spent with AWA.”

“As a customer-focused multichannel retailer working hard to attract visitors to our website, we are constantly tasked with maximising spend and creating a positive buying experience. Using website analytics, AWA analysed user experience and identified improvements - particularly on product pages, the basket page, mobile-optimised pages and promotion placement - which they then split tested. The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.”

Adrian Spence, Head of Ecommerce, Paperchase

Read the full case study in 'Internet Retailing'

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Richer Sounds

“This successful project has paid for itself many times over.”

“We were aware of some user confusion over ‘instore only’ and ‘online only’ products and that the only way to really understand the website was to view through it through the eyes of our web visitors. Using insights gathered from usability studies and website analysis, we designed new ‘Add to Basket’ buttons. These changes, alongside improvements to signposting and shopping basket visibility, resulted in an increase in the value of our online sales. It was so successful it has paid for itself many times over.”

Claudia Vernon, Marketing Director, Richer Sounds

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Crew Clothing

“I would unhesitatingly recommend AWA to anyone looking to improve their online performance.”

“Crew Clothing Co is a £40m+ multichannel leisure clothing retailer. We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”

Iain McDonald, Multi-channel Director, Crew Clothing

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“Sales uplifts in the hundreds of thousands... With the potential to exceed seven figures.”

“We have worked closely with AWA since November 2011. I like the fact that they don’t have a standard approach to every client but flex around our what our business needs. AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year. If you are interested in improving your online conversion rate you should talk to AWA.”

Craig Elwell, Head of E-commerce, Express Gifts (Findel PLC)

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Direct Golf

“If you need help boosting your website conversion rate, you should talk to these guys.”

“We engaged AWA to review the configuration of our Google Analytics account. The team quickly identified what we needed to do to get further insight into the behaviour of our website visitors. The team at AWA Analytics are knowledgeable, professional and committed to delivering tangible results. If you need helping in boosting your website conversion rate, you should talk to these guys.”

Nick Doran, Online Marketing Manager, Direct Golf

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“Money well spent. If you are serious about understanding your website data, call AWA”

“We wanted to work with a web analytics agency that understood our sector - clothing, sports and multi-channel retailing, as well as a team that had sound values and tell it like it is. We choose AWA for these reasons.

howies is an active clothing company making higher quality, lower impact products for sports and day-to-day. Our website has evolved over five years. We were keen to know if our Google tracking was correctly configured, focus our view to the important metrics and improve customer experience.

AWA has been invaluable in helping us improve our online activity and develop our offering internationally. If you are serious about understanding the power of your website data, call Dan and from the outset you will be making progress. It was money well spent.”

Ade Gunn, Commercial Director, howies

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baker ross

“ generate more orders and repeat visits, I wouldn’t hesitate in recommending AWA.”

“Baker Ross is one of the UK’s leading arts and craft retailers. We engaged AWA to help us get a better understanding of our B2B and B2C website data and improve our visitors’ experience.

AWA clearly know their stuff and were able to anticipate many of our questions. The opportunity to understand our online customers has opened our mind to different aspects of the user experience that we had never considered. If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”

Justin Morris, IT Director, Baker Ross

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suttons consumer products

“The course was highly relevant, challenging and in-depth. Feedback from the team was glowing.”

“As one of the UK’s leading gardening retailers, with growing online sales, we were keen to understand how we can exploit web analytics tools to boost online performance and our conversion rate. AWA's first task was to embed analytics skills within our team, by providing an intensive one-day in-house training course.

Their two trainers gave us a thorough grounding... to drive real improvement in our online business. The course was highly relevant, challenging and in-depth. Feedback from the team was glowing, and we looking forward to working with AWA in the future.”

Brian O’Donnell, E-commerce Manager, Suttons Consumer Products

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“We now have a clear roadmap and I am confident we will see an impressive boost to our conversion rate.”

“As one of the UK’s leading B2B lights and electrical distributors, with over 4,000 SKUs,our website is an important mechanism for offering great customer service as well as retaining our edge over our competitors.

We engaged AWA for intensive usability testing of our site. Additionally, we had just invested considerable sums in a new website and were interested to find out how it performed for new visitors.

As a result of working with AWA we now have a clear roadmap of what we need to change to improve our website. I am confident that once all these changes are in place we will see an impressive boost to our conversion rate.”

Charles Barnett, Managing Director, Lyco

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cox&cox dunelm lyle and scott mountain warehouse northern parrots paperchase richer sounds thompson & morgan
247 blinds
ann harvey
Audio Partnership
Baker Ross
Baytree Interiors
bella di notte
the bio agency
the book people
Bright Minds
Cambridge Satchel Company
cambridge audio
Cape Union Mart
Capital Gardens
cotton traders
crew clothing
davod nieper
Delivery Quote
Direct Golf
Elvery Sports
Electric Radiators Direct
feather & black
Field Candy
findel plc
Future Platforms
garden beet
geo sweep
go outdoors
Grant Thornton
ironmongery direct
iTrade Network
joe browns
King Price
Loyalty Build
minuet petite
P & O Ferries
pavers shoes
Plants Plus
rigby & peller
River Island
RJB Stone
Rose & Grey
Route One
Rutland Cycling
scotts and co
scotts of stow
The Present Finder
The Royal Mint
the whole caboodle
web certain
woods of morecambe
World Remit
Xero Shoes
yellow moon
York St John
Your Parking Space

What to do next…

Conversion Calculator

1. Sharpen your in-house CRO skills

Discover how to apply the AWA Conversion System™ and other CRO techniques to your business with one of our free guides.


Conversion Calculator

2. Talk to us about working together

Get in touch to talk about your business and explore the possibility of working together to optimise your website for increased sales and revenue.