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Google Analytics Services

Customised analytics solutions
Ideal if you're looking for confidence in your analytics data

Our Solutions

A seamless migration from Standard Analytics to Universal Analytics with no loss of data and training on the new features.

What is it?

Your Google Analytics user interface (where you see your reports) has already been migrated to the Universal Analytics version. However, unless you also migrated your tracking code to Universal Analytics your upgrade is incomplete and means that:

  • You will not have access to the full range of additional features Universal Analytics offers.
  • When Google eventually turn off Standard Analytics, your tracking will break.

How do I know this is for me?

You have not upgraded your site code or properly migrated all of your Standard Analytics to match the Universal Analytics standards.

What do I get?

A fully managed migration from Standard Analytics to Universal Analytics that mirrors your current tracking set up.

Plus, training on the new reports and features available to you.

How will it benefit me?

You will be future-proofing your tracking and completing the migration in a planned and measured way – well in advance of Google's cut-off date for the Standard Analytics package you’re using now.

Because the migration involves changing some code, this service also provides an opportunity to review your tracking set up and consider upgrading other features too, for example Ecommerce Analytics or Google Tag Manager.

How much does it cost?

To get a quote for Universal Analytics Implementation & Customisation for your business, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0) 20 7887 2695.

How long does it take?

This depends on your current tracking, how much of that is to be migrated and what, if any, additional features you will need. We would also recommend upgrading to a test account to begin with, to make sure the upgrade functions as expected. This means there will also be a period of time where we will leave the test set up to run for a week or two, depending on traffic levels.

What do you need from me?

Access to Google Analytics and your time to discuss additional features and opportunities that the upgrade presents.

Customer testimonials

"We now have confidence in the data we get from GA, and it’s become a primary tool for decision making. Also valuable were the Custom Reports which AWA set up for us".

Ecommerce & Digital Manager
UK High Street Retailer

"Out of all the companies I have done business with AWA was the one that actually made a difference."

Managing Director
Eco Stores Direct

"We have worked with AWA on a number of important analytics projects and have always been impressed by the quality of their analysis and their commitment to offering a great service - it's no wonder they are growing at the rate they are!" 

Neil Fitzpatrick
Arnotts (Selfridges Group)

"If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”

Justin Morris, IT Director
Baker Ross

"We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”

Iain McDonald, Multi-channel Director
Crew Clothing

What should I do next?

Complete the form to the right to get a quote.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

Read more


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