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Universal Analytics Installation & Configuration

A seamless migration from Standard Analytics with no loss of data and training on the new features

What is Universal Analytics Installation and Configuration?

Your Google Analytics user interface (where you see your reports) has already been migrated to the Universal Analytics version. However, unless you also migrated your tracking code to Universal Analytics your upgrade is incomplete and means that:

  • You will not have access to the full range of additional features Universal Analytics offers.
  • When Google eventually turn off Standard Analytics, your tracking will break.

How do I know this is for me?

You have not upgraded your site code or properly migrated all of your Standard Analytics to match the Universal Analytics standards.

What do I get?

A fully managed migration from Standard Analytics to Universal Analytics that mirrors your current tracking set up.

Plus, training on the new reports and features available to you.

How does it benefit me?

You will be future-proofing your tracking and completing the migration in a planned and measured way – well in advance of Google's cut-off date for the Standard Analytics package you’re using now.

Because the migration involves changing some code, this service also provides an opportunity to review your tracking set up and consider upgrading other features too, for example Ecommerce Analytics or Google Tag Manager.

I'm interested - how do I find out more?

Great. Just call us on 020 7887 2695 or email info@awa-digital.com and we’ll be in touch to discuss the details with you.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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