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Google Analytics Healthcheck

A three-step project which checks the set up of your Google Analytics account and makes changes and recommendations to tailor it to your objectives

What is Google Analytics Healthcheck & Customisation?

Firstly, we conduct a Universal Analytics / Google Analytics audit to ensure your configuration is installed correctly and providing accurate data. We document our findings into an easy to understand report with a traffic light system showing which settings are correct and giving you a prioritised list of recommended actions.

Secondly we discuss your data requirements with the main stakeholders within your organisation to create a map of your business objectives alongside the supporting Google Analytics tracking requirements.

With the measurement plan in hand, we then see where the gaps are in your Google Analytics tracking implementation. This final stage determines what is needed to fully customise Google Analytics to your requirements.

How do I know this is for me?

  • You want to make sure that Google Analytics is set up to reflect the current state of your business. Your account was set up a long time ago and since then, changes have been made to the business but your analytics got left behind.
  • You suspect some of your data is incorrect or you do not trust your data.
  • Multiple parties have had access to the account and have made changes and you want a fresh set of eyes to make sure it’s set up correctly.
  • Your Google Analytics account doesn’t deliver the reports you need to run your business.
  • You ‘don’t know what you don’t know’. You’d like to know if you are getting the most out of your analytics or if insights are being missed.

What do I get?

Our Google Analytics audit provides a prioritised report highlighting which parts of your Google Analytics account are working as they should and which ones require your immediate attention. Our report covers key questions such as:

  • Do I have duplicate data in my GA account?
  • Have I correctly segmented my GA data (am I segmenting at all)?
  • Am I including irrelevant traffic in my stats?
  • Have I set up e-commerce reports correctly?
  • Am I tracking goals, and are these the correct ones to track?
  • Have I enabled features such as Google Webmaster Tools, Google Tag Manager and Multi Channel Funnels?

As well as telling you what’s is missing from your Google Analytics account, we also detail why it is important. Each recommendation will include an estimated completion time (if you were to choose us to implement the recommendations).

See a sample of the report you’ll receive here - Sample GA Healthcheck Report

In addition, you’ll get a bespoke measurement plan which translates your business objectives into tracking requirements for your Google Analytics account. This document maps your business objectives (i.e. sell more products) to KPIs (revenue) and metrics (add to basket) with the configuration needed to measure it.

How does it benefit me?

The end result of receiving these reports and implementing the recommendations will be reassurance that the data you are basing your business decisions on is sound and that you have a tracking and measurement solution that is customised and relevant to your business.

I'm interested - how do I find out more?

Great. Just call us on 020 7887 2695 or email info@awa-digital.com and we’ll be in touch to discuss the details with you.

If you feel you might require more guidance, we also offer ongoing analytics consulting, as well a full range of analytics services.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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