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Enhanced Ecommerce Setup

Set up and training on Universal Analytics' most useful and exciting functionality for ecommerce businesses, giving you detailed information about every step of your customers' buying journeys

What is Enhanced Ecommerce?

Enhanced Ecommerce is a feature of Google’s superb Universal Analytics application. It gives you detailed information about every action your customer takes leading up to making a purchase, including returns for a refund. Even better, it serves up this information in smart, easy-to-understand charts. It completely transforms your ability to make informed business and marketing decisions.

How do I know this is for me?

You have an ecommerce website and you are keen to extract as much insight from your visitors as possible.

What do I get?

Working either with your developers, or ours, we will put together a detailed technical plan to develop a dataLayer (the dataLayer is an additional tracking feature placed on every page of your website which is needed to capture the additional data Enhanced Ecommerce captures).

We will then work with the developer to ensure the dataLayer is installed and tracking correctly and that the data is then being reported correctly within Google Analytics.

You will then be able to see and start using the amazing charts and data about your customer journeys.

How does it benefit me?

Enhanced Ecommerce provides an enormous amount of additional data – a wealth of new insights and opportunities.

For example:

  • Add to cart ratios
  • Look to book ratios
  • Items being removed from a shopping cart
  • Clicks on internal site promotions
  • Measuring and monitoring refunds

We will also schedule in a demo where we talk you through the new reports and capabilities.

I'm interested - how do I find out more?

Great. Just call us on 020 7887 2695 or email info@awa-digital.com and we’ll be in touch to discuss the details with you.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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