Enhanced Ecommerce is a feature of Google’s superb Universal Analytics application. It gives you detailed information about every action your customer takes leading up to making a purchase, including returns for a refund. Even better, it serves up this information in smart, easy-to-understand charts. It completely transforms your ability to make informed business and marketing decisions.
We strongly recommend Enhanced Ecommerce is implemented via Google Tag Manager. This will require an initial migration of Google Analytics to Google Tag Manager if you’re not already using it.
You have an ecommerce website and you are keen to extract as much insight from your visitors as possible.
Working either with your developers, or ours, we will put together a detailed technical plan to develop a dataLayer (the dataLayer is an additional tracking feature placed on every page of your website which is needed to capture the additional data Enhanced Ecommerce captures).
We will then work with the developer to ensure the dataLayer is installed and tracking correctly and that the data is then being reported correctly within Google Analytics.
You will then be able to see and start using the amazing charts and data about your customer journeys.
Enhanced Ecommerce provides an enormous amount of additional data – a wealth of new insights and opportunities.
We will also schedule in a demo where we talk you through the new reports and capabilities.
To get a quote for our Universal Analytics Installation and Configuration for your business, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0) 20 7887 2695.
This varies from project to project depending on your current ecommerce platform and developer resource.
Access to Google Analytics and your time to discuss your measurement requirements.
"We now have confidence in the data we get from GA, and it’s become a primary tool for decision making. Also valuable were the Custom Reports which AWA set up for us".
Ecommerce & Digital Manager
UK High Street Retailer
"Out of all the companies I have done business with AWA was the one that actually made a difference."
Eco Stores Direct
"We have worked with AWA on a number of important analytics projects and have always been impressed by the quality of their analysis and their commitment to offering a great service - it's no wonder they are growing at the rate they are!"
Arnotts (Selfridges Group)
"If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”
Justin Morris, IT Director
"We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”
Iain McDonald, Multi-channel Director
Complete the form to the right to get a quote.