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Google Analytics Services

Customised analytics solutions
Ideal if you're looking for confidence in your analytics data

Our Solutions

Set up and training on Universal Analytics' most useful and exciting functionality for ecommerce businesses, giving you detailed information about every step of your customers’ buying journeys.

What is it?

Enhanced Ecommerce is a feature of Google’s superb Universal Analytics application. It gives you detailed information about every action your customer takes leading up to making a purchase, including returns for a refund. Even better, it serves up this information in smart, easy-to-understand charts. It completely transforms your ability to make informed business and marketing decisions.

We strongly recommend Enhanced Ecommerce is implemented via Google Tag Manager. This will require an initial migration of Google Analytics to Google Tag Manager if you’re not already using it.

How do I know this is for me?

You have an ecommerce website and you are keen to extract as much insight from your visitors as possible.

What do I get?

Working either with your developers, or ours, we will put together a detailed technical plan to develop a dataLayer (the dataLayer is an additional tracking feature placed on every page of your website which is needed to capture the additional data Enhanced Ecommerce captures).

We will then work with the developer to ensure the dataLayer is installed and tracking correctly and that the data is then being reported correctly within Google Analytics.

You will then be able to see and start using the amazing charts and data about your customer journeys.

How will it benefit me?

Enhanced Ecommerce provides an enormous amount of additional data – a wealth of new insights and opportunities.

For example:

  • Add to cart ratios
  • Look to book ratios
  • Items being removed from a shopping cart
  • Clicks on internal site promotions
  • Measuring and monitoring refunds

We will also schedule in a demo where we talk you through the new reports and capabilities.

How much does it cost?

To get a quote for our Universal Analytics Installation and Configuration for your business, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0) 20 7887 2695.

How long does it take?

This varies from project to project depending on your current ecommerce platform and developer resource.

What do you need from me?

Access to Google Analytics and your time to discuss your measurement requirements.

Customer testimonials

"We now have confidence in the data we get from GA, and it’s become a primary tool for decision making. Also valuable were the Custom Reports which AWA set up for us".

Ecommerce & Digital Manager
UK High Street Retailer

"Out of all the companies I have done business with AWA was the one that actually made a difference."

Managing Director
Eco Stores Direct

"We have worked with AWA on a number of important analytics projects and have always been impressed by the quality of their analysis and their commitment to offering a great service - it's no wonder they are growing at the rate they are!"

Neil Fitzpatrick
Arnotts (Selfridges Group)

"If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”

Justin Morris, IT Director
Baker Ross

"We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”

Iain McDonald, Multi-channel Director
Crew Clothing

What should I do next?

Complete the form to the right to get a quote.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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