Google Analytics Healthcheck

90% of Google Analytics accounts are poorly set up, fail to track key data points, or violate privacy legislation by tracking Personally Identifiable Information. Yours could be one of them.

What’s more, poor analytics configuration often results in inaccurate, incomplete, or “dirty” data. Making decisions based on unreliable data could be hurting your business and costing you money.

The Healthcheck is a detailed 23-page audit to check whether or not your analytics and tracking are correctly installed, configured, and providing accurate findings.

You receive an easy-to-understand report that uses a simple, green-yellow-red “traffic light” system to show you what’s set up correctly, what isn’t, and what fixes to prioritise. Your audit also includes guidelines on how to remedy the issues yourself, if you don’t want us to fix them.

Our Google Analytics Healthcheck costs £500+vat.

To learn more about your Google Analytics Healthcheck:

• Download a Sample Report to see exactly what you’ll get
• Request your Healthcheck – contact us or call us on +44 (0)20 7887 2695

Ongoing Analytics Support – most popular

Finding talented analytics people isn’t easy. Sometimes you don’t have quite enough work to justify a full-time hire, or you’re looking to train an existing member of your team.

Your ongoing AWA Analytics arrangement solves these problems. In addition, you’ll be able to:

• Manage your expenses – Costs and resources for larger projects can be spread over a longer time period
• Benefit from our expertise – Get access to analytics experts who work across a large client base and can guide you in developing your analytics strategy
• Enjoy open-ended flexibility – You can choose a number of support days per month, and use this time for different projects or business needs as they arise. If your needs change, you can easily increase or reduce the number of days
• Improve your in-house team – Over time, your in-house team will learn from our work together. We’ve found this to be the most effective way to improve GA knowledge and ability. Plus, it allows you to get a mini-analytics department set up internally, without the headaches of recruitment or people management
• Keep your knowledge up-to-date – Stay at the forefront of developments in Google Analytics, Tag Manager, Data Studio and other Google products. Learn how to use these new features and leverage them for your business
• Build a long-lasting, capable analytic process – During your ongoing work with AWA, we’ll help you implement reliable, repeatable processes that set you up for future success
• Sleep peacefully knowing you’re covered – Because your analytics configuration is maintained by a GA expert, you can stop scrambling to keep up with Google

During the course of an engagement, we’re often asked to create a bespoke Measurement Plan for the business, manage and troubleshoot the deployment of tags, design and roll out custom reports and dashboards, and recommend additional tracking to yield further insight into visitor behaviour.

Fees for ongoing support begin at £2,000 per month, and are purchased in six-month blocks.

To extend your analytics skills on an ongoing basis, contact us or call us on +44 (0)20 7887 2695

One-off Analytics Projects – for critical fixes & occasional help

Maybe you’ve recently launched a new website and suffered a sudden dip in conversion, and you can’t get to the bottom of what has happened. Or you might be struggling to see the forest for the trees, so you need an analytics agency to help you understand the trends and patterns in your website data.

No matter your investment in ongoing analytics, sometimes you may just need some extra assistance. The AWA analytics team works flexibly to help you at critical points.

Our recent one-off projects include:

• Measurement planning
• KPI planning
• Custom reporting, visualisation and dashboard set up
• New web property or mobile app tracking implementation
• Debugging and investigation where tracking has either stopped or is wrong

Fees for one-off analytics projects start at £1,000 per day. Once we have enough information to determine how long the project will take, we will provide you with a Statement of Work detailing our charges and the work involved.

If you have an analytics problem that need solving, please get in touch. Contact us or call us on +44 (0)20 7887 2695

Enhanced Ecommerce – For advanced insight

Correctly installed, Google’s Enhanced Ecommerce reports and insight go far beyond standard ecommerce tracking. You’ll learn about every action your customer takes leading up to the point of purchase, as well as returns and refunds.

Among other benefits, Enhanced Ecommerce enables you to…

• Identify which products have untapped potential to be bestsellers – Take advantage of products that get a lot of views, but not a lot of basket adds
• Assess the performance of onsite promotions – It’s a cinch compared to doing this in standard GA
• Run reports on items that visitors remove from the basket – So you can merchandise more effectively, reduce your returns rate, and increase overall revenue

Setting up Enhanced Ecommerce can be a complex project, so we recommend using Google Tag Manager (GTM) to reduce setup time.

How does it work? First, we define a measurement plan and then translate this into a dataLayer, which captures the additional data we’ll use to populate Enhanced Ecommerce. Once the dataLayer is in place, we configure GTM to collect and package up the data and send it to GA.

After making admin changes in GA, your Enhanced Ecommerce reports will be available and will start collecting data. We will then provide you with training on exactly how to use these new features and reports.

Fees for Enhanced Ecommerce projects start at £1,000 per day. Once we have enough information to determine how long the project will take, we will provide you with a Statement of Work detailing our charges and the work involved.

To see if Enhanced Ecommerce is a good fit for your business, contact us or call us on +44 (0)20 7887 2695. Alternatively, click here to learn more about Enhanced Ecommerce.