Thursday 10 September 3–4:30pm BST

Stefan Thomke

Harvard Business School Professor

Stefan Thomke, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School.

He is author of the books ‘Experimentation Works: The Surprising Power of Business Experiments’ (HBR Press, 2020) and ‘Experimentation Matters: Unlocking the Potential of New Technologies for Innovation’ (HBR Press, 2003), as well as over one hundred articles, case studies and notes in books and journals, such as Harvard Business Review, Management Science and MIT Sloan Management Review.

What you’ll learn

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience and big data alone don’t work. What does work? Running disciplined business experiments.

Harvard Business School professor Stefan Thomke will introduce you to best experimentation practice, explain how that works at leading companies, and address some fundamental questions:

  • What makes a good experiment?
  • How do you test in online and brick-and-mortar businesses?
  • How do you build an experimentation culture?

Moreover, best experimentation practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke will explain how these and many other organizations have discovered that their experimentation capabilities provide considerable competitive advantages.

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