Ecommerce Conversion World


Ecommerce Conversion World Event

Thursday 23 March 2017

The Museum of Brands, Packaging and Advertising, Central London

This event has now passed - there are currently no scheduled events.

Thank you to all speakers and delegates for helping to make ECW 2017 a great event. Look out for details of future events!

ECW 2017 Highlights

ECW 2017 Gallery

There’s no other event like it. AWA digital has brought together five of the most inspirational speakers at the cutting edge of neuroscience, website optimisation and digital marketing. You’ll be inspired by the fresh ideas and practical advice, and leave ready to tackle your own business challenges in creative and productive ways to accelerate your online results.

The Event Speakers

Dr. David Lewis.pngKeynote speaker: Dr David Lewis

What you need to know about your customers’ brains that they don’t know themselves.

Dr David Lewis is a specialist in the subconscious influences that direct human behaviour, a Fellow of the Royal Society of Medicine and of the International Stress Management Association and an Associate Fellow of the British Psychological Society. He is founder and Chairman of Mindlab International, a university based research organisation dedicated to investigating the role of the unconscious in daily life.

An award winning broadcaster and author, his most recent books include Impulse: Why We Do What We Do Without Knowing Why We do It; and The Brain Sell: When Science Met Shopping.

John Donnellan.pngJohn Donnellan, Canon

The inside track on how a global company optimises consumer sites for different countries and cultures.

For the last 2 years John has been tasked with helping Canon transform itself from a manufacturer and wholesaler of cameras, respected by the pros and consumers alike, to a direct-to-home retailer. John has pioneered many new service offerings and approaches to online sales growth, helped by a specialist internal team and a roster of world-class agencies.

Originally a trained accountant, he has years of experience of leading change through e-commerce and especially conversion optimisation.  Come and listen to John explain, with humour and wit, how he has helped global companies like Canon and Nintendo take this often difficult journey and what you can learn from his experience.


Tim Stewart.pngTim Stewart, SiteSpect

How to turn around a failing CRO programme

Tim runs trsdigital Ltd., offering business optimisation consulting services for clients, agencies and vendors.

With a career background in media sales and commerce, the past 8+ years have focused on site optimisation and improving financial performance. He combines his extensive online experience with commercial understanding to deliver results.

Stewart is highly experienced in conversion rate optimisation, analytics, business intelligence and commercial strategy. He also specialises in effective delivery through focus on planning, accurate technical implementation, training and engagement.


Manuel Da Costa.pngManuel da Costa, Effective Experiments

CRO Workflow and Team Roles

Manuel da Costa is the founder of Effective Experiments, a platform that helps CRO teams run efficient optimisation programmes. With a strong background in Conversion Optimisation, he has worked with 100s of ecommerce and lead gen companies to improve their conversions.

He is also an organiser of Conversion World, a global online community which runs an annual virtual conference with the same name.


Ton_Wesseling_speaker_page-475166-edited.jpgTon Wesseling, Online Dialogue

Data Driven Optimisation - when to do what when you are small, big or really big?

Ton is founder of Online Dialogue – thought leaders in evidence-based growth. He is also the founder of one of the biggest online optimisers meetup groups in Europe, hosting Digital Data Tips Tuesdays and the famous Conversion Hotel conference in the Netherlands. 

Ton has almost 20 years of experience in digital optimisation and with his team he helps and trains companies throughout the world on being effective at data driven growth. Besides being a consultant and an entrepreneur he is also recognised worldwide as an influential thinker, writer and public speaker on conversion optimisation and A/B testing.


Shahina.jpgLive demo of the new Google Optimize tool

Shahina Meru, Merkle|Periscopix

Shahina is a Senior Analytics Solutions Consultant at Merkle|Periscopix.  With a background in Web Development and Psychology, she works with clients to understand not only the performance of their website, but also user behaviour, through using UX heuristics to determine why pain points exist.

She specialises in effectively implementing solutions through Optimization platforms, such as Optimizely, VWO and Google Optimize, enabling the delivery of technically advanced experiments.

Shahina will be walking through Google Optimize - the free tool and 360 - and the benefits of its native integration with Google Analytics.

The Programme

12:30pm - Arrival, sign in & light lunch

1:00pm - Welcome & introductions

1:10pm - Keynote speaker: Dr David Lewis

2:00 – 6:00pm - Presentations by international ecommerce experts

6:00pm - Champagne & networking in the Time Tunnel


Museum of Brands hall.pngThe Venue

After the conference, guests from leading UK companies will have the opportunity to network with Champagne, canapes and a journey into the past in the museum’s Time Tunnel.

AboutUsMuseumofbrands.jpg.jpg‘See First World War Oxo Cubes, Mars Bars,
Rolos and KitKats from the 1930’s, a Chopper bike and around 12,000 other wonders and oddities that will open your eyes to the way we lived and shopped.’