When companies want a CRO agency that is truly an industry leader, they choose AWA digital. Learn how businesses in virtually every industry have found conversion rate optimisation success through these insightful CRO case studies.
Please note that some of the results below were achieved by combining CRO with our Analytics services. If you’d like to find out more about what happens when we combine CRO and Analytics, check out our methodology.
“We were aware of some user confusion over ‘instore only’ and ‘online only’ products and that the only way to really understand the website was to view through it through the eyes of our web visitors. Using insights gathered from usability studies and website analysis, we designed new ‘Add to Basket’ buttons. These changes, alongside improvements to signposting and shopping basket visibility, resulted in an increase in the value of our online sales. It was so successful it has paid for itself many times over.”
“Crew Clothing Co is a £40m+ multichannel leisure clothing retailer. We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”
“We have worked closely with AWA since November 2011. I like the fact that they don’t have a standard approach to every client but flex around our what our business needs. AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year. If you are interested in improving your online conversion rate you should talk to AWA.”
“We engaged AWA to review the configuration of our Google Analytics account. The team quickly identified what we needed to do to get further insight into the behaviour of our website visitors. The team at AWA are knowledgeable, professional and committed to delivering tangible results. If you need helping in boosting your website conversion rate, you should talk to these guys.”
“We wanted to work with a web analytics agency that understood our sector – clothing, sports and multi-channel retailing, as well as a team that had sound values and tell it like it is. We choose AWA for these reasons.
howies is an active clothing company making higher quality, lower impact products for sports and day-to-day. Our website has evolved over five years. We were keen to know if our Google tracking was correctly configured, focus our view to the important metrics and improve customer experience.
AWA has been invaluable in helping us improve our online activity and develop our offering internationally. If you are serious about understanding the power of your website data, call Dan and from the outset you will be making progress. It was money well spent.”
“Baker Ross is one of the UK’s leading arts and craft retailers. We engaged AWA to help us get a better understanding of our B2B and B2C website data and improve our visitors’ experience.
AWA clearly know their stuff and were able to anticipate many of our questions. The opportunity to understand our online customers has opened our mind to different aspects of the user experience that we had never considered. If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”
“As one of the UK’s leading gardening retailers, with growing online sales, we were keen to understand how we can exploit web analytics tools to boost online performance and our conversion rate. AWA’s first task was to embed analytics skills within our team, by providing an intensive one-day in-house training course.
Their two trainers gave us a thorough grounding… to drive real improvement in our online business. The course was highly relevant, challenging and in-depth. Feedback from the team was glowing, and we looking forward to working with AWA in the future.”
“As one of the UK’s leading B2B lights and electrical distributors, with over 4,000 SKUs,our website is an important mechanism for offering great customer service as well as retaining our edge over our competitors.
We engaged AWA for intensive usability testing of our site. Additionally, we had just invested considerable sums in a new website and were interested to find out how it performed for new visitors.
As a result of working with AWA we now have a clear roadmap of what we need to change to improve our website. I am confident that once all these changes are in place we will see an impressive boost to our conversion rate.”