CRO & Google Analytics Training

Accelerate your in-house results with our bespoke training and mentoring, delivered by experienced optimisers and analytics specialists.

CRO and Google Analytics Training

Whether you have spotted a specific training need, or simply want to make sure your team is equipped with the skills to get the most out of your CRO programme or analytics set up, we can help. All our training is tailored to your business needs, from a short seminar to all day workshops or regular mentoring.

Training by experienced CRO practitioners

Your team is trained by some of the most experienced optimisation and analytics experts you can find. You are guaranteed that the course content is up to date and based on actual practice, not theory. Training can be delivered at your premises or remotely, with no cap on numbers.

Clients whose teams have been trained by us include Mothercare, Mountain Warehouse, Dobbies Garden Centres, Thompson & Morgan, Cape Union Mart and Woolworths (South Africa).

CRO and Google Analytics training tailored to your business needs

Below are our most frequently requested training sessions. If you don’t see exactly what you’re looking for, please get in touch — it’s very likely we can still help.

CRO Training

Customised to your needs, typical CRO training topics include:

  • How to get the most from software tools for usability, surveys, heat maps etc.
  • How to use Enhanced Ecommerce to plug the leaks in your conversion funnel
  • How to discover 80% of your site’s issues with with just 5 users
  • Effective ways to prioritise tests to focus on the most lucrative opportunities
  • Developing hypotheses to structure AB tests for maximum results
  • CRO copywriting techniques
  • How to peer review wireframes to refine prior to split testing
  • The best metrics to measure to ensure you get real improvements to the bottom line
  • How to use Growth Hacking as a mindset to achieve results fast, without blowing the budget

Google Analytics Training

As a Google Marketing Platform Partner we have satisfied Google that we have required level expertise and experience of their full stack of analytics products, including

  • Google Analytics
  • Enhanced Ecommerce
  • Google Tag Manager
  • Google Data Studio

We can provide analytics training on all these products and also 360 tools.


Ask for a consultation

The sharper your in-house skills the better results you’re likely to get from your in house CRO and analytics programmes. Training is tailored to your needs and comes with unlimited email follow up. If you’re interested in driving growth and profits from your in-house CRO and analytics, please contact us about your training requirements.

“The course was highly relevant, challenging and in-depth. Feedback from the team was glowing.”

“As one of the UK’s leading gardening retailers, with growing online sales, we were keen to understand how we can exploit web analytics tools to boost online performance and our conversion rate. AWA’s first task was to embed analytics skills within our team, by providing an intensive one-day in-house training course.

Their two trainers gave us a thorough grounding… to drive real improvement in our online business. The course was highly relevant, challenging and in-depth. Feedback from the team was glowing, and we looking forward to working with AWA in the future.”

Brian O’Donnell
E-commerce Manager
Suttons Consumer Products


Your no-obligation call with one of our Senior Optimisers could be
the most valuable hour you spend on growth this month

We partner with the leading CRO technologies