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Multilingual CRO

Developed for websites in multiple territories: all the research and analysis in our Ongoing Conversion Rate Optimisation service, in different languages

What is Multilingual CRO?

Our Ongoing CRO consultancy service for websites that address a non-English speaking audience.

Using teams of conversion rate optimisers and native language speakers we optimise websites in 37 different languages and cultures – including Chinese, German, Russian, Korean and Bengali.

How do I know this is for me?

If you manage a portfolio of multilingual websites and recognise that one size does not fit all, our Multilingual CRO service delivers substantial improvements across all of your websites – whatever your market, culture or audience.

What do I get?

In order to optimise websites that serve different national, linguistic and cultural groups we adapt our unique AWA Conversion System™ to international audiences.

Your project is led by a Lead Optimiser, a highly experienced professional who specialises in optimisation. They brief and manage a team of optimisers in each of the specified languages. CRO training sessions are held to ensure that all analysis and research (especially usability research with real-time customers) is handled to the same standard, even when in different languages.

The Lead Optimiser co-ordinates all the multi-lingual research and analysis, prioritises areas to focus on and develops and runs split tests in different territories.

They also manage the project by calling on other team members such as translators, developers, designers and copywriters, to give you a seamless service.

The Multilingual CRO Service is offered in most languages used in the developed world, with creative work tailored to cultural differences. As with our ongoing CRO consultancy service we do the difficult and time-consuming work of creating wireframes, writing copy and designing new webpages and launching split tests.

How does it benefit me?

Expect to see increases in conversions and revenues on the sites in all your territories.

What works in one country doesn't always work in another. We are one of the few CRO agencies able to optimise in different languages and cultures.

I'd like to know more

Great. We'd love to talk to you. Please phone us on 020 7887 2695 or email info@awa-digital.com.

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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