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Conversion Rate Optimisation Services

Customised optimisation solutions
Ideal if you're looking to improve your online sales and revenue

Our Solutions

Checking your analytics is accurate, installing voice-of-customer software tools and training you how to use them.

What is it?

Analytics configuration, installation of CRO software tools, and training and mentoring for your in-house team to ensure they can make maximum use of them.

How do I know this is for me?

If you want the right tools installed quickly and professionally as well as the training to fully exploit their potential.

Our tool specialists know the strengths and weaknesses of our recommended tools and our trainers customise your training so it is always relevant to your needs.

You also get clear guidance on how to stay up-to-date with how these tools are developing and what other tools might be worth considering in the future.

What do I get?

Expert configuration of your Analytics account, (eg: Google Analytics, Universal Analytics or paid-for services such as Omniture, Coremetrics or WebTrends. These are powerful tools, but if they’re not set up properly, they won’t give you the data you need to understand where, how and why your visitors are dropping out.

Installation of some great tools to understand why your visitors are abandoning. Our CRO Toolkit and Training service includes tools like Qualaroo (on-site surveys), Crazy Egg (heat maps and scroll mapping) Ethnio (live recruitment of usability testers from your website), Clicktale (session replays) as well as Optimizely to manage your split tests.

If you have a significant number of offline conversions, we can also set you up with unique phone numbers and other smart ways of tracking the whole customer journey.

We can also help you with Universal Analytics migration.

Once the tools are in place we deliver comprehensive training, tailored to you and your business. Training is given at your offices at a time to suit you and there’s no limit on numbers.

How will it benefit me?

This service is ideal if you have existing in-house personnel who are keen to develop their web optimisation skills. If you are serious about building up CRO capability in your business this is the right option.

How much does it cost?

To get a quote for our Conversion Rate Optimisation Toolkit and Training for your business, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0)20 7887 2695.

How long does it take?

After installing the tools on your website, which normally takes no more than 1 week, we run two half-day training sessions.

What do you need from me?

We need to know who will you be bringing to the training sessions, their familiarity with online marketing and any particular topics you would like us to cover.

Customer testimonials

"AWA’s team are experts in web optimisation."

Managing Director
Cox and Cox Mail Order Limited

"Out of all the companies I have done business with AWA was the one that actually made a difference."

Managing Director
Eco Stores Direct

Their two trainers gave us a thorough grounding... to drive real improvement in our online business. The course was highly relevant, challenging and in-depth. Feedback from the team was glowing, and we're looking forward to working with AWA in the future.”

Brian O’Donnell, E-commerce Manager, Suttons Consumer Products

What should I do next?

Complete the form to the right to get a quote.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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