Case study

Interflora CRO and Experimentation Case Study

Interflora | Gifts | AWA client since 2013

‘The increased revenue that we’ve seen since working with AWA has been significant, far and away exceeding our investment’

Working with Interflora, includes working with and Flying Flowers.

Interflora chose AWA for Conversion Rate Optimisation because of our research first approach, and ability to constantly demonstrate our results.

Since starting the relationship in 2013, they’ve enjoyed working with AWA and have consistently worked with the same individuals, meaning their knowledge of Interflora has developed over the years as the project has developed.


Overall for Interflora, optimisation and experimentation has given them a fresh perspective on their business, and how to innovate. We’ve generated significant increases in revenue far and away exceeding their investment.

Ready to get results like these for your business?

If you’re looking to drive profits and growth or get clarity and insights from your data, start with a free CRO consultation, or contact us online.

Request a free CRO consultation

We partner with the leading CRO technologies