Case study

Learn why AWA is a vital part of Iain MacDonald’s marketing strategy

Working with AWA is “like going to a bespoke tailor as opposed to something that’s off the shelf”

Iain has held various senior management positions in companies such as TKMaxx, Boden and Crew Clothing, and in each case brought in AWA because he values the Conversion Rate Optimisation and experimentation that AWA helps him achieve.

Iain keeps coming back to AWA because the results are always good and we focus on their commercial needs, evolving a testing programme that helps achieve their goals.

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