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Case Study

107% Sales Uplift in Six Months for Cox and Cox

  • Cox & Cox
  • Retail Sector
  • AWA client since 2013
 

 

Cox & Cox

From day one, the AWA Conversion System™ has shown an average return on investment of 5,010% (yes, that’s over 5,000 percent). In other words, for every £1 AWA clients have invested, they’ve seen £51 of extra sales going back on the bottom line.

If you hanker after results like that, we’d love to talk to you. There are lots of ways we can support your own conversion rate optimisation, from research and analytics or technical back up to the all-singing, all-dancing complete CRO service. Just give us a call on 020 7887 2695 or email info@awa-digital.com.

What we did

We pinpointed the problems

Initially, it was hard to see where improvements could be made, as the site was relatively well optimised and had a higher than average conversion rate. The AWA team began by researching the site in depth, using a variety of analytical and qualitative techniques. This soon revealed two key areas to focus on: the navigation and the product pages.

We made key changes

Over the last ten years, we have run thousands of split tests and helped put millions on the bottom line for clients like you. If you’re interested in driving growth and profits from your website, please ask for a consultation.

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BEFORE AFTER
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BEFORE AFTER

We improved product details

Content was restructured and presented in a more useful way. Extra photographs were also included to show key features. At first this was done only for the top twenty bestsellers, and then gradually rolled out to all products.

Phenomenal sales uplifts

To find out whether the new web pages were an improvement on the old ones, each one was split tested. Half the visitors to the website saw the old page and half saw the new page. No visitor was aware they were in a test.

TEST 1 - Changing the drop down menu  ......................................... 12.9% uplift
TEST 2 - Changing category names  .................................................. 7.2% uplift
TEST 3 - Reducing sub-categories  ..................................................... 5.9% uplift
TEST 4 - Changing ‘out of stock’ messaging  .................................. 5.7% uplift
TEST 5 - Adding relevant extra photos  ............................................ 11.95% uplift
TEST 6 - An improved structure for product copy  ...................... 36.7% uplift
 

Individually, these tests add up to an 80.35% sales uplift, with a compounded result over six months of 107% increase.

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Cox & Cox

"Working with AWA digital has been a very enjoyable experience and I believe will be very profitable for the long term."

Rod Taylor
Cox & Cox

What to do next

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